News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

NYCU: Increase in Contextual Targeting

Two recent studies of advertising professionals came to similar results — that contextual targeting will become the dominant form of consumer ad targeting, overtaking behavioral targeting, based on tracking people’s identities and behaviors via their use of digital media and devices.
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NYCU: In Brief

Major Magazine Publisher Meredith Purchased
The digital media arm of Barry Diller’s IAC, Dotdash, agreed to buy Meredith Corp. in a deal valued at about $2.7 billion. The combined company is to be called Dotdash Meredith.

The deal will combine Meredith’s more than 40 brands, including Better Homes & Gardens, Southern Living and InStyle magazines with Dotdash’s digital labels such as The Spruce, Byrdie and Brides.
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NYCU: The Future of Media Measurement

Here are edited highlights from two conversations at AUDIENCExSCIENCE on the future of media measurement and its challenges. First: between Bill Livek — CEO & Executive Vice Chairman, Comscore, Inc. and Scott McDonald, Ph.D. — CEO and President, The ARF.

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NYCU: Declining Trust in Data Privacy

At AUDIENCExSCIENCE, Reg Baker — Regional Ambassador, ESOMAR North America and Consultant, Professional Standards Committee and Martin Oxley – Founder & Managing Director, buzzback, revealed data that show the growing need for transparency as trust in data privacy is declining.

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