NYCU: Insights from the CIMM Summit
Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.
TV
NYCU: The ARF Universe Study of Device and Account Sharing (DASH)
A new ARF study is designed to provide better data on universe estimates regarding the use of digital devices.
NYCU: CTAM’s 2022 Priorities
The Cable Television Administration and Marketing Society (CTAM) has issued a list of their priorities for this year. The list includes — not surprisingly — customer retention and acquisition, but also “content theft.”
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NYCU: A Different Perspective on the Super Bowl
From an international and global brands perspective, Super Bowl audience figures aren’t quite as impressive as they are to the U.S.
NYCU: Latest Viewing Trend Data: Total TV & Streaming
Streaming reached an all-time weekly high in December, with 33% of total TV share during Christmas week.
NYCU: Latest Viewing Trend Data: NFL Games
NFL games reached record ratings during the 2021 season. Read more »
NYCU: Latest Viewing Trend Data: The Future of Cable Subscriptions
Sira Ovide, New York Times “On Tech” newsletter writer, argues that declining cable subscriptions trends are signals bad news for the cable industry.
NYCU: Univision Wants Representative Measurement
The Spanish-language TV network is focused on the shortfalls of different measurement companies when it comes to capturing its audience.
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NYCU: Advertisers’ Top Issues for 2022
A survey of buyers and sellers reveals execs’ concerns and priorities for this year.
NYCU: Streaming Faces New Challenges
Accenture says that streaming has made tremendous strides in the past decade, but as the landscape has matured, consumers increasingly find streaming complicated, expensive and hard to use. Even so, the company is optimistic that the solution to the most important issues, a smart aggregator, will be coming.