2009 ARF David Ogilvy Award Winners!
Congratulations to all our winners – and especially to the Grand Ogilvy Award winner: Frito-Lay!
Here are the 2009 winners by category.
GRAND OGILVY AWARD
RESEARCH ACHIEVEMENT AWARD
RESEARCH INNOVATION AWARD
AUTOMOTIVE
GOLD
Putting Old Luxury on Notice
BRAND: Audi
Download case study »
SILVER
If Looks Could Kill
BRAND: Toyota
Download case study »
BEVERAGES & ALCOHOL
GOLD
Postcards
BRAND: Nabob Coffee
Download case study »
SILVER
Damn Right
BRAND: Canadian Club Whisky
Download case study »
BUSINESS-TO-BUSINESS
SILVER
Meet the Affluencers
BRAND: Bravo
Download case study »
FINANCIAL SERVICES
SILVER
Visa CSI 4
BRAND: Visa
Download case study »
GOVERNMENT, NONPROFIT & PUBLIC SERVICE
SILVER
Another Reason I Love New York
BRAND: I Love New York
Download case study »
HEALTHCARE
SILVER
Fashionable Fiber
BRAND: Benefiber
Download case study »
HEALTH & PUBLIC SERVICE
SILVER
True Dads
BRAND: Spike TV
Download case study »
INTERNATIONAL
SILVER
Dove Campaign for Real Beauty
BRAND: Dove
Download case study »
MULTICULTURAL: BANKING & INSURANCE
SILVER
MiAllstate.com
BRAND: Allstate
Download case study »
MULTICULTURAL: CONSUMER & HEALTH
SILVER
Bruja
BRAND: Toma Leche/California Milk Processor Board
Download case study »
PACKAGED GOODS
GOLD
The Orange Underground
BRAND: Cheetos/Frito-Lay
Download case study »
SILVER
Open for Fun
BRAND: Ritz Crackers
Download case study »
PERSONAL CARE
SILVER
Couples Campaign
BRAND: K-Y® YOURS+MINE®
Download case study »
RETAIL & ETAIL
GOLD
Continental Airlines Strategic Online Optimization
BRAND: Continental Airlines
Download case study »
SILVER
Walmart’s Earth Month 2008
BRAND: Walmart
Download case study »
SPORTS, ENTERTAINMENT, & MEDIA
GOLD
Where Amazing Happens
BRAND: NBA
Download case study »
SILVER
In Plain Sight
BRAND: USA Network
Download case study »
