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Past Event Highlights

The State of Privacy-First Marketing & Redefining Performance

  • INSIGHTS STUDIOS

How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations.

Member Only Access

Human-Plus: A Future of Advertising to Algorithms

  • AI Series

On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective on AI that anticipates consumer needs, marketing opportunities and investment strategies.

Member Only Access

Fostering an Inclusive Culture

  • By Sarah Fahim, Young Pros Officer
  • Cultural Effectiveness Council

Hosted by Jaclyn Williams, a member of the ARF Cultural Effectiveness Council, this event featured presentations by Ebony Pritchett, Inclusion and Equity Strategy Consultant at The Advocacy Group, and Myron King, Executive Officer and Global Managing Partner at VML. Each presentation was followed by questions posed by Jaclyn.  The event concluded with a panel discussion with both of them.   The speakers focused on research and industry demands that show how going beyond diverse representation to foster inclusion translates into belonging. The event highlighted the importance of inclusive cultures for employee satisfaction, productivity, and ultimately, business success.

Member Only Access

AI for Everyday Use

On November 20, the ARF held a workshop exploring prompts, personas and how to use AI responsibly. This dynamic event, designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research, provided insights into prompt crafting. Participants also gained a deeper understanding of the promises and pitfalls of using personas in AI-powered advertising and marketing research.

Member Only Access

Marketing Analytics Accelerator: 2024

The Marketing Analytics Accelerator – the only event focused exclusively on attribution, marketing mix models and the science of marketing performance measurement – returned for its ninth year on November 13. The industry’s boldest and brightest minds joined us in NYC to share their latest innovations and case studies that will improve your business outcomes.

Member Only Access

A Peek Behind the Curtain at Raising the Volume on Sonic Branding

  • By Alexander Cammy, Creative Council Young Pros Officer

On November 7, the ARF Creative Council held an immersive event exploring the powerful role of sound in branding. At this event, the Council unveiled its thoroughly-researched white paper on sonic branding. Members of the Council provided a preview of the white paper. They covered what sonic branding is, how it has evolved, how it works at a neurological level, how leading brands have successfully used sound to build and reinforce brand memories, and how brands can get started on their sonic branding. Practitioners of sonic branding revealed how they go about creating sonic signatures and even played a possible sonic signature of the ARF. The event began with a quiz in which 10 audio clips were played and the audience was asked to identify the brand associated with each sound.

Member Only Access