Young Pros Spotlight
What is your role / current company?
Market Research Specialist, Macy’s
When did you join the ARF Young Pros? 2019
What is your proudest professional accomplishment?
Any time the research I’ve done gets referenced by higher-ups, or clearly makes an impact in a business decision I feel proud!
What is your biggest professional challenge?
Presenting “bad news” that goes against what people want or expect to hear without offending anyone, and turning into a positive and productive conversation.
What’s your favorite event that you’ve been to?
The 8th Anniversary Party at Ogilvy! Even though it was raining and we couldn’t go on the rooftop, I met tons of great people and the speaker was super engaging and interesting.
When researching a topic you know nothing about, how do you get started?
Wikipedia for a general summary. Then I will dig deeper into the sources, or Google specific facts to learn more (or fall down a Wikipedia rabbit hole).
What’s an example of a company/ brand that you think is doing a great job?
I enjoy supporting clothing companies/brands that give back to the community or that support wildlife/environment. Therefore, American Rhino is one of my top list that I would say is doing a great job. The brand supports a Rhino foundation in Kenya and donates 10% of all proceeds to the American Rhino Foundation, over 95% of which funds the conservation effort.
What is your favorite restaurant in the city?
Cabana – great Cuban food and great sangria. 🙂
What’s your dream job? (If money was no object, what would you do?)
Astronomer! I’ve always been fascinated by the night sky and its mysteries.
THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!
YP Spotlight Form – Download and complete this form to be considered for a Young Pros Spotlight feature.
Work for an ARF member company? Access your free ARF benefits below.
Featured Event: Creative: Under Which Conditions do Purpose Campaigns Work and Not Work? – June 11, 2020
Featured Content: The First Annual Organization Benchmark Survey Research Company Report