The L.A. Media Research Council was established to deal specifically with the issues and challenges of the L.A. community that may not have received enough attention in the overall marketing ecosystem. At this time, it consists of researchers at media companies who have formed three Working Groups to address the issues they consider most pressing.
Join us for our upcoming LA Council event on June 10 :
How Will Media Use Evolve After the Crisis?
While a lot of research has been released on the changes in viewers’ behavior caused by the COVID-19 pandemic, it has rarely been synthesized to identify key issues. The LA Media Research Council will host a virtual event to update ARF members on the ARF’s original research initiatives, share insights from new studies about changes in media use and discuss whether these changes will be permanent. Hear from leading media researchers. Learn more.
Working Group Missions
Changing Media Landscape