News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

LGBTQ Social Media Use

A study by the GLAAD Media Institute found that “LGBTQ audiences are nearly two times more likely to be heavy social media users and significantly more likely to have used a streaming service in the previous seven days…” Read more »

The Use of AR/VR and Meta in Advertising

During a recent ARF event, experts discussed the implications of the growing use of AI in advertising research. A new survey of marketers and creatives reveals their opinions about the benefits and their concerns about applying AR, VR and the metaverse to advertising.

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Gen Z’s Media Habits

A recent HUB survey confirms that Gen Z uses media differently. Gen Z spends more time watching non-premium and short form video and playing video games than watching “regular” TV. Read more »

Survey Fatigue Impacts Business

An analysis by Bloomberg concludes that declining response rates on surveys conducted by government agencies could have significant implications for financial markets.

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Is Ad Wear-Out a Myth?

A UK researcher has presented research that challenges ad wear-out assumptions. He argues his data “busts the wear-out myth”.

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