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News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Ad Fraud Remains Unsolved Problem

A new study finds that ad fraud continues to be a major issue. Attempts to curtail it have faced major obstacles. New Media Ratings Council (MRC) guidelines try to help.

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Young Consumers Keep Changing

Winning new customers sometimes demands letting go of your assumptions about consumer behavior. Case in point: teenage boys who love fragrance brands. Read more »

Values & Viewing

We know that political views impact choices for news sources – such as a viewer’s preferred news network – but little is known about the relevance of political views, values and attitudes for viewing entertainment programs.

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