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News You Can Use

A weekly round-up of the industry’s top stories and research curated by the ARF.

Marketing to Today’s Families

Parenthood and families are changing as people in many countries are delaying parenthood and having fewer children. The implications for marketers are complex. 

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New Insights from the JAR

A reminder: The Journal of Advertising Research is full of new research insights to improve marketing strategies or stimulate examination of current practices. 

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Measurement Trends

Will attention metrics become a major focus in 2025? (Also, how much attention should we really pay to “forecasts?”)

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Advertising Trends

The industry pays a lot of attention to forecasts. Will advertisers remain bullish? There are a number of opinions. Whether optimistic or otherwise, one thing is for sure, AI will be a part of it.

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Media Trends

Most predictions focus on expected changes in business and viewer preferences, the growth of ad-supported services, bundling strategies, and the important role of sports and of gaming.

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