Marketing to Today’s Families
Parenthood and families are changing as people in many countries are delaying parenthood and having fewer children. The implications for marketers are complex.
A weekly round-up of the industry’s top stories and research curated by the ARF.
Parenthood and families are changing as people in many countries are delaying parenthood and having fewer children. The implications for marketers are complex.
In addition to new predictions, we have seen new data that suggest how media and viewer behaviors will evolve in 2025.
Here is a preview of the updated ARF AI Handbook to be released in March.
Last month, we featured several predictions about media trends in 2025. Here is a forecast focused on streaming.
Forward-thinking marketing executives have recently moved away from this engagement-focused era and are embracing a far more potent methodology for gauging the impact of their advertising.
Sponsored by Swayable
In 2024, this newsletter started a series of features on AI prepared by the ARF’s research team. Here is their first report with thoughts on the promises and challenges of AI for marketing and advertising research in 2025.
A reminder: The Journal of Advertising Research is full of new research insights to improve marketing strategies or stimulate examination of current practices.
Will attention metrics become a major focus in 2025? (Also, how much attention should we really pay to “forecasts?”)
The industry pays a lot of attention to forecasts. Will advertisers remain bullish? There are a number of opinions. Whether optimistic or otherwise, one thing is for sure, AI will be a part of it.
Most predictions focus on expected changes in business and viewer preferences, the growth of ad-supported services, bundling strategies, and the important role of sports and of gaming.