A weekly round-up of the industry’s top stories and research curated by the ARF.
Brands are reallocating their marketing budgets away from traditional media and toward programmatically bought digital media, social media platforms and retail media networks. In doing so, are they “killing the goose that laid the golden eggs?” One advertising guru thinks it is time to rethink current strategies.
There is renewed interest in the concept of “brand density,” since researchers have found that improving brand density can boost in-market performance.
There are noteworthy discussions and developments regarding AI’s impact on children and teens, including regulations about advertising directed at children. Read more »
Connecting the right data to the right algorithm is the critical component for unlocking AI’s full potential for marketers and marketing researchers. Read more »
Reports and analyses about the success of Paris 2024 Olympics sponsorships and advertising often don’t mention the most relevant aspect: it’s a context effects case study that provides insights for all advertising.
This report on AI, prepared by the ARF’s research team, recommends using AI for several specific tasks in the research process.
Two different studies recently explored consumer reactions to adding AI to products. Both had similar findings: AI features may decrease interest in a product. Read more »
A new report provides an update on 2024 trend predictions that marketers should be aware of.
Given the constant changes in viewers’ behaviors and preferences and the importance of tracking and understanding those changes, it’s no surprise that there is a lot of research on these topics. Here is a selection of recent studies (in alphabetical order).
New studies shed light on the evolving media habits of this important cohort and contain a surprising finding.