On May 1, the ARF hosted a panel discussion to provide more insight to creating a standout ARF David Ogilvy Awards application. The panel included moderator, Kerry Benson, SVP and Creative Lead at Kantar, Lindsay Franke, Group President at Ipsos and member of the ARF Board of Trustees, and Ed Gunn, EVP of Strategy at Mischief. They emphasized practical takeaways for strengthening award submissions, including importance of a clear, cohesive narrative that connects research, insights, creative execution, and measurable impact, while also emphasizing the need for simplicity, originality, and honesty in submissions.
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In this AI session, Laura Denton Carter, Travis Gossen, and Doug Horn unveiled a set of AI-powered tools developed by Google that streamline the creative development process and enhance targeting capabilities. Paul Donato of the ARF moderated the subsequent question-and-answer portion. The presentation focused on how these tools optimize campaign efficiency and creative performance. Real-world use cases illustrated how AI can drive personalization, audience segmentation, and dynamic content creation across platforms. The session also emphasized the importance of ethical considerations and human oversight when implementing AI in advertising.
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Is last-click performance reporting deeply embedded in your organization—and holding your brand back. On April 10, panelists from OptiMine and NP Digital broke down the risks of last-click measurement and discussed another way forward. Attendees learned about a proven framework to transition from outdated attribution models and how to align the right tools with the right questions for better insights.
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On April 9th, the ARF’s Creative Council hosted its 11th Happy Hour event, “Beyond the Trophy: The ROI of a David Ogilvy Award.” Council members Jillian Rice (Ipsos) and Vita Molis (LinkedIn) moderated a virtual discussion with a panel of recent David Ogilvy award winners, Abby Mehta (Bank of America), Alissa Coronna (Leo Burnett), and Katrina Skwarek (FireFish), about their experience of preparing a submission for a David Ogilvy Award, winning one and its subsequent impact. The panel also offered advice for prospective applicants on building and submitting winning cases.
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