Paul Donato, Chief Research Officer for the ARF moderated an Insights Studio, sponsored by Google on February 26, 2026 focused on the Privacy Sandbox initiative. Hanne Tuomisto-Inch (Privacy Sandbox), Matt McIntyre (Choreograph) and Aislinn Ryan (NextRoll) shared best practices and learnings in a new era of online privacy.
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On February 20, Databricks joined our AI Series to explore the challenges and opportunities of AI in advertising. Attendees learned how companies are leveraging Gen AI for metadata generation amid increasing privacy regulations, heard real-world AI success stories, and gained insights into the technology needs and priorities shaping the industry’s future.
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On February 5, 2025, the Offline-Online Metrics Working Group of the ARF Cross-Platform Measurement Council hosted a panel of measurement experts from different sectors of the industry to discuss cross-platform measurement challenges and opportunities in today’s evolving data landscape. The session kicked off with a presentation from Rishi Saxena (World Federation of Advertisers) on the WFA’s Findings for Cross Media Measurement and Advertising Needs, which covered issues that marketers face around media fragmentation, frequency, data challenges, and need for new solutions. Following the presentation, the panel members discussed how their respective companies are facing these challenges and how they are preparing for the future. Working Group Chair Charles Buchwalter moderated the engaging conversation with Karen Chisolm (Pernod Ricard), Lee Doyle (Empower Media), Neil Napolitano (DotDash Meredith), and Working Group member Rishi Saxena (WFA).
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How we use data today looks different given evolving regulations, platform changes, consumers expectations of data transparency, and more. Our Insights Studio on January 30 explored the latest developments in data privacy and how they are impacting marketing strategies. Panelists unveiled strategies to establish consumer trust and effectively market, while aligning with privacy regulations.
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On January 29th, the Young Pros joined Kate Freed, group manager, research and insights at Snap and Crystal Day, creative insights and strategy at YouTube for a presentation and panel discussion around sports and the evolution of the fan experience in the digital era.
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On January 16, we kicked off our AI Series while exploring what AI means for consumers, advertisers, and the rapidly evolving marketplace. Attendees gained access to new research, perspectives, and practical guidance for staying ahead. Panelists dove into actionable strategies for the future of shopping and unveiled Kantar’s groundbreaking “Human-Plus” framework — a human-centric perspective on AI that anticipates consumer needs, marketing opportunities and investment strategies.
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On January 15, the L.A. Media Research Council explored key priorities and the most important topics for business in the upcoming year. Attendees gained research-based insights on the ever-evolving media landscape, shifting viewer behaviors, and the challenges that will require new research in 2025.
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Hosted by Jaclyn Williams, a member of the ARF Cultural Effectiveness Council, this event featured presentations by Ebony Pritchett, Inclusion and Equity Strategy Consultant at The Advocacy Group, and Myron King, Executive Officer and Global Managing Partner at VML. Each presentation was followed by questions posed by Jaclyn. The event concluded with a panel discussion with both of them. The speakers focused on research and industry demands that show how going beyond diverse representation to foster inclusion translates into belonging. The event highlighted the importance of inclusive cultures for employee satisfaction, productivity, and ultimately, business success.
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