On October 30th, the ARF’s Organizational Council presented the results of the 2024 Organizational Benchmark Survey. This 3rd wave of the Benchmark Survey followed the 1st and the 2nd waves, which took place in 2019 and 2021, respectively. Council Chair Susan Pizzaro’s presentation touched on trends in research department structures, budgets and resources; changes in valued skills and tools used; and satisfaction with the value brought by insights and analytics teams. Afterward, Becky Bach of Pernod Ricard USA and Jim Spaeth of Sequent Partners joined Susan in a discussion moderated by ARF’s Chief Research Officer Paul Donato.
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Attendees joined us on October 23 for our annual OTT conference, offering the latest research on shifts in the TV and video landscape, viewer behavior, and cross-platform measurement. Industry experts discussed trends in viewing habits, advertising innovations, and predictions for 2025. Attendees also had the opportunity to participate in discussions and network with industry peers over breakfast, lunch, and the cocktail reception.
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On October 23, the ARF Women in Analytics hosted a special breakfast session in Los Angeles to explore the current state of women and sports. Brand, agency, sports league leaders and top athletes discussed the ROI of investing in women’s sports and shared insights on audience engagement, generational trends, and brand-building opportunities.
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On October 22nd, the ARF Young Pros gathered at SiriusXM for an engaging panel discussion featuring Caroline Hewett (Ipsos), Jeremy Randol (SiriusXM), Laura Pestana Hormilla (Ipsos), and Melissa Paris (SiriusXM). The conversation was moderated by Mallika Acharya (Ipsos) and Rachel Margolin (SiriusXM), both members of the ARF Young Pros Advisory Board. These senior leaders shared their career journeys and offered practical advice on navigating challenges in the evolving fields of advertising, research, and marketing. Attendees left with actionable insights on building meaningful careers, fostering strong relationships, and embracing innovation. Below are the key takeaways from the discussion:
