The ARF is continuing its tradition of honoring leaders whose passion and contribution elevate the science of advertising and marketing by bestowing the Erwin Ephron Demystification Award at the world’s most important audience measurement gathering, AUDIENCExSCIENCE. Congratulations to this year’s winner, Leslie Wood, Chief Research Officer, Nielsen Catalina Solutions.

A pioneer and innovator in advertising analytics, with more than 30 years of experience, Leslie Wood is responsible for the overall research function at NCS. This includes shaping the innovations that keep the firm on the leading edge of marketing and advertising effectiveness and playing a key role in envisioning future products. She has a long history of deep involvement in single-source methodologies, including BehaviorScan, Scan America, and Project Apollo, and a professional background with organizations ranging from CBS Television to Procter & Gamble, as well as her own company, Media Trust LLC.

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Read the Press Release.

PROGRAM DETAILS: The ceremony took place during lunch on April 16, 2019 at the AUDIENCExSCIENCE Conference.

PAST WINNERS

The Demystification Award pays tribute to father of ‘recency,’ Erwin Ephron, a pioneer and legendary influencer in media planning. Since 2014, the ARF has awarded five individuals this prestigious award: