Congratulations to the 2019 David Ogilvy Award Winners
These winning campaigns stood out among the record-breaking number of submissions entered in 2019, exemplifying the power of research and data behind effective advertising. Each campaign rose to the top in a rigorous review process that accessed the work on multiple dimensions and criteria, including the methodology and astuteness of the insight, the strength of the creative idea, and the resulting performance.
GRAND OGILVY
BEST CONSUMER EXPERIENCE
GOLD
#HowWeCare
BRAND: Johnson & Johnson Consumer, Inc.; TYLENOL®
SILVER
Piccadilly Lights
BRAND: Twitter
BEST NEW OR EMERGING BRAND
SILVER
Crack A Smile
BRAND: bubly Sparkling Water
DATA INNOVATION AWARD
GOLD
Magpie Real-Time Search
BRAND: Twitter
SILVER
HP All-American Family Portrait
BRAND: HP
SOCIAL RESPONSIBILITY AWARD
GOLD
Rising
BRAND: Love Has No Labels and Ad Council
SILVER
Stories of Hidden Hunger
BRAND: Feeding America and Ad Council
BUSINESS-TO-BUSINESS
GOLD
AFPM “We Make Progress”
BRAND: American Fuel and Petrochemical Manufacturers (AFPM)
SILVER
Savings in Overdrive/Get in Gear
BRAND: PACCAR Parts
DIRECT-TO-CONSUMER
FASHION, BEAUTY & HOME
GOLD
KitchenAid: The Mark of a Maker
BRAND: KitchenAid
SILVER
Clean is Just the Beginning
BRAND: Clorox
BRONZE
JennAir Bound By Nothing
BRAND: JennAir
FOOD & BEVERAGE
GOLD
Made at Home
BRAND: Pillsbury Refrigerated Dough
SILVER
Budweiser FIFA World Cup Campaign
BRAND: Budweiser
BRONZE
Stand By You
BRAND: Budweiser
GOVERNMENT, PUBLIC SERVICE & NON-PROFIT
GOLD
The Truth About Opioids
BRAND: truth
SILVER
Know Your Girls
BRAND: Ad Council and Susan G. Komen
BRONZE
The Future Network
BRAND: American Student Assistance (ASA)
HEALTH & PERSONAL CARE
GOLD
The Bedtime Dance
BRAND: GSK, Advil PM
SILVER
Restart
BRAND: ACUVUE® – Johnson & Johnson Vision Japan
BRONZE
#HowWeCare
BRAND: Johnson & Johnson Consumer, Inc.; TYLENOL®
MULTICULTURAL
GOLD
Know Your Girls
BRAND: Ad Council and Susan G. Komen
SILVER
Online Grocery Pickup – “A Unifying Beat”
BRAND: Walmart
BRONZE
Tu Voz, Tu Sabor
BRAND: Pepsi
PHARMACEUTICALS
GOLD
Ray Liotta Celebrity Testimonial
BRAND: Pfizer, CHANTIX
SILVER
Hyper-focus on the patient journey
BRAND: Entyvio – Takeda Pharmaceuticals U.S.A., Inc.
BRONZE
Chronic Fighter
BRAND: Pneumovax®23/Merck
PROFESSIONAL SERVICES
RETAIL & RESTAURANTS
GOLD
“The ‘FABRIC’ of Local Breakfast”
BRAND: McDonald’s
SILVER
IHOb, International House of Burgers
BRAND: IHOP Restaurants
BRONZE
Holiday Tails, Petco
BRAND: Petco
SPORTS, MEDIA & ENTERTAINMENT
TECH & TELECOMMUNICATIONS
GOLD
HP All-American Family Portrait
BRAND: HP
SILVER
Magpie Real-Time Search
BRAND: Twitter
BRONZE
Samsung x Fortnite: The Galaxy Skin
BRAND: Samsung Global
Honorable Mention
This year, the ARF bestowed an honorable mention to Snap Inc. for their work with HBO on their 2019 campaign, “HBO + Snap: Game of Thrones, the Final Season,” as a look forward to the future of innovative consumer driven content and immersive tech (AR) advertising.