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The ARF David Ogilvy Awards is the only award show that honors the research- and analytics-driven insights that lead to successful ad campaigns.

Congratulations to the 2020 Grand Ogilvy Award winner, Courageous Conversation Global Foundation and their Agency, Goodby Silverstein & Partners, and all the other winners of Gold, Silver and Bronze awards.

The awards, announced at the October 8 virtual award ceremony, pay tribute to the late David Ogilvy, the ultimate “Mad-Man” and founder of the ad agency Ogilvy, because of his belief in the power of research behind effective advertising.

The ceremony featured vignettes from selected ARF David Ogilvy Awards finalists, where they shared the journey of their creative process and how data/consumer insights impacted their decision making. Attendees gained exclusive access to the Grand Jury room to see just what went into the extensive deliberations.

All proceeds from the 2020 awards went directly towards WIDE, the ARF’s newly established charitable foundation to increase the quality and diversity of our industry. Contributions went towards scholarships, internships and access to the industry.

The ARF is currently accepting both personal and corporate donations to ARF WIDE.

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Stay tuned for more information about the 2021 awards! If you want to learn more about sponsorship opportunities contact Michael Heitner, EVP, Member Needs & Value at michael@thearf.org.