ARF RESEARCH AGENDA
Access the ARF’s wide array of trusted, original research, learn what the industry is focused on and take advantage of our programs and resources.
ARF ORIGINAL RESEARCH
Published, and upcoming original research projects from the ARF.
The ARF Immersive Advertising Study- The Attention Validation Project
- How Changing Privacy Frameworks Are Affecting Marketing & Measurement
- TV Deconstructed: Latest Findings from DASH
- The ARF 5th Annual Privacy Study
- ARF DASH: TV Universe Study
- The ARF Attention Report
- The ARF’s 4th Annual Privacy Study
- Cross Platform Research
- What Brands Did in 2020
- What are the Elements of a Successful Brand Purpose Campaign?
- David Ogilvy Database
- View ARF Research Agenda
- 2020 Annual Privacy Survey
- 2019 Benchmark Survey
PROGRAMS & RESOURCES
Become an active participant in the ARF community.
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Research Leadership Committee
Thought leaders helping to shape the 2023 ARF research agenda.
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Councils
Member-led, ARF-facilitated peer groups, formed around key topics, career goals and purposes.
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ARF Knowledge Center
Get personalized research assistance from our team of Research Professionals.
ARF/MSI members can search MSI’s research library of curated marketing content including research recaps, working papers and more.
RESEARCH FOCUS TOPICS
Areas in which the ARF is directing 2022/2023 research projects.
Advertising Creative- Audience, Media and Ad Measurement Across Platforms and Devices
- Measurement of Marketing ROI and Attribution
- Future States and Emerging Technologies for Innovations in Research Methods
- Teams, Talent, Training and Organizational Design
- Consumer Attitudes and Behavior – Drivers and Trends
- Strategies for Leveraging Data to Generate Business Insights
2023 Thought Leadership Opportunities
Submit your work for consideration at ARF events and research initiatives.
Submit your work for consideration at ARF events and research initiatives.