fbpx

ARF In the Press

2023

In The Press ARF Begins Attention Measurement Industry Analysis
ResearchLive, 3/22

In The Press The ARF Sets Out To Map Attention Measurement Landscape as Phase One of Attention Validation Initiative
Brand Steering Committee includes senior researchers at Coca-Cola, LinkedIn/Microsoft, MARS and McDonalds
ARF PRESS RELEASE, 3/21

In The Press TV Measurement Should Include Homes with No TVs, Research Group Says
Ad Age, 3/27

In The Press Advertising Research Group Wants To Replace TV Households
Forbes, 3/27

In The Press ARF Seeks Measurement Shift To ‘TVA’ Households
Radio+Television Business Report, 3/27

In The Press ARF Calls On Industry To Scrap ‘TV Households,’ Replace Them With ‘TV-Accessible’ Ones
MediaPost, 3/27

In The Press ARF Calls for TV Measurement Reset
Advanced Television, 3/27

In The Press ARF: Out With TV Households, In With TV-Accessible Households
NextTV, 3/27

In The Press ARF Calls For Move Away From TV Households
as Basis of TV Measurement
Says move to “TV-accessible households” is needed as ARF’s DASH universe study shows a significant and growing percentage of US homes now consume TV without owning a TV set
ARF PRESS RELEASE, 3/27

In The Press NYU, ARF Set Second Year Of Marketing Insights Certificate Program
MediaPost, 2/2

In The Press Inaugural Class Graduates with NYU/ARF Certificate in Marketing Optimization & Insights
Students from Levi Strauss & Co., Oracle, Optum, gain strategic advantage in delivering marketing insights for their respective companies
ARF PRESS RELEASE, 2/1

In The Press   In The Press The Coalition for Innovative Media Measurement Adds 26 New Members
tvTech, 1/23

In The Press Google and Meta Among New ARF Diversity Programme Partners
ResearchLive, 1/23

In The Press The Advertising Research Foundation has Added New Corporate Partners
Cynopsis, 1/23

In The Press As Brands Spend More in Connected TV, They Must Pay Closer Attention to How It’s Viewed – and Measured
WARC, 1/21

In The Press The Advertising Research Foundation has Added New Corporate Partners
Cynopsis, 1/19

2022

In The Press ARF’s Stipp: We Need to Study Inattention As Well As Attention
RealEyes, 11/17

In The Press MSI Announces 2022-24 Research Priorities
Disruption frames new MSI research agenda: Privacy policies, new channels, inflation & recession, and stakeholder expectations for marketing and firm purpose.
MSI PRESS RELEASE, 10/28

In The Press JM Smucker’s “The Lil Jif Project” Campaign Named Grand Winner of the 2022 ARF David Ogilvy Awards
Multichannel Merchant, 10/14

In The Press JM Smucker’s “The Lil Jif Project” Campaign Named Grand Winner of the 2022 ARF David Ogilvy Awards
Amtrak named as the winner of this year’s SeeHer Award
ARF PRESS RELEASE, 10/13

In The Press ARF Study Finds a Majority of Respondents Willing to Share Prior Purchase Data and Media Habits for More Relevant Ads
Multichannel Merchant, 9/23

In The Press Netflix-Microsoft: Could a New Gaming Empire be on the Cards?
Campaign US, 9/20

In The Press ARF Study Finds Americans Less Anxious About Their Digital Privacy
MediaPost, 9/20

In The Press Consumers’ data privacy concerns are waning, per new study
The Drum, 9/20

In The Press How attention metrics is wending its way into the programmatic process for clients like the NBA
Digiday, 9/15

In The Press ARF Study Finds a Majority of Respondents Willing to Share Prior Purchase Data and Media Habits for More Relevant Ads

Fifth annual Privacy Study explores consumer beliefs and actions around trust in institutions and data privacy
ARF PRESS RELEASE, 9/20

In The Press The Advertising Research Foundation is Putting Attention Metrics to the Test
Videoweek, 9/15

In The Press Insta Gets A Bit Too Extra; Validating Attention-Based Validation
AdExchanger, 9/13

In The Press ARF Launches Project Looking at Measurement of Attention
Broadcasting + Cable, 9/13

In The Press ARF to Study Effectiveness of Attention Measurement Tools
ResearchLive, 9/13

In The Press ARF Launches Attention Validation Project

As attention metrics gain industry traction, the ARF seeks to provide understanding around the validity, reliability and predictive power of these measures
ARF PRESS RELEASE, 9/12

In The Press The ARF Announces 2022 David Ogilvy Awards Finalists; Winners to be Celebrated Following Inaugural Creative Effectiveness Event

Google, GM, Ipsos, TikTok, and others to speak at the ARF’s newest event
ARF PRESS RELEASE, 8/18

In The Press The ARF has Announced that 100% of Seniors…
Cynopsis, 7/12

In The Press The First Cohort of ARF WIDE Scholars Land Permanent Positions in Research and Insights at GFK, Levi Strauss & Co., and Ipsos

100% of senior WIDE Scholars have graduated from college, with 72% obtaining full-time positions in marketing, advertising and research and insights positions
ARF PRESS RELEASE, 7/07

In The Press Industry Leaders From MediaScience, Mondelēz International, PepsiCo
Among 2022 ARF Great Mind Awards Recipients

Dr. Duane Varan of MediaScience, selected as Erwin Ephron Demystification Award honoree and Martin Renaud of Mondelēz International chosen as CMO Award winner
ARF PRESS RELEASE, 6/28

In The Press ‘Journal Of Advertising Research’ Names New Editor-in-Chief
MediaPost, 6/21

In The Press ARF Names New Editor for Journal
MRWEB, 6/21

In The Press
The ARF Appoints Colin Campbell as Next Editor in Chief for Journal of Advertising Research

Ashlee Humphreys from Northwestern’s Medill School of Journalism, Media, Integrated Marketing Communications to serve as inaugural MSI Liaison Editor for JAR
ARF PRESS RELEASE, 6/21

In The Press   In The Press ARF’s CIMM Teams With Europe’s EGTA For ‘Knowledge Exchange’
MediaPost, 5/4

In The Press Dueling Research on Attention Metrics Shows its Importance, but Also There is Work Still to be Done
DIGIDAY, 4/29

In The Press When Process Eats Methodology For Breakfast
MediaPost: RT Blog, 4/18

In The Press An Inconvenient Truth; Obit: Nielsen TV Ratings Stories, Dead At 72
MediaPost: PublishersDaily, 4/15

In The Press An Inconvenient Truth; Obit: Nielsen TV Ratings Stories, Dead At 72
MediaPost: Media Daily News, 4/15

In The Press An Inconvenient Truth
MediaPost: Television News Daily, 4/15

In The Press Obit: Nielsen TV Ratings Stories, Dead At 72
MediaPost: TVBlog, 4/14

In The Press Garbage In, Garbage Out
MediaPost: Media Daily News, 4/14

In The Press Bringing Clarity To The Future Of Multiple Media Currencies
MediaPost: Media Daily News, 4/14

In The Press Will ‘Attention’ Metrics Bring ‘Impressions’ Reform?
MediaPost: Media Daily News, 4/13

In The Press Will ‘Attention’ Metrics Bring ‘Impressions’ Reform?
Television News Daily, 4/13

In The Press Dentsu Deploys ‘Attention Metrics,’ Begins Transacting On It
MediaPost Media Daily News, 4/13

In The Press Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies
Nexttv, 5/10

In The Press Netflix is losing billions a year to password sharing. Here’s how it plans to fight back
Fortune, 4/18

In The Press ARF’s DASH study reveals the reality around US consumer device and account sharing
WARC, 4/18

In The Press Device and account sharing – what is really going on?
asiCast 137, 4/11

In The Press Latest Survey Finds Password Sharing Among 33% Of Netflix Subscribers, 29% Across D2C Streamers
MediaPost: Digital News Daily, 3/30

In The Press New Survey: 33% of Netflix Subscribers are Password Sharers
NextTV, 3/29

In The Press Netflix Can Add $1.6 Billion in Annual Revenue with Expansion of Password Sharing Fee: Analyst
NextTV, 3/22

In The Press Netflix’s Password Crackdown Will Be Tougher Than It Seems
Variety, 3/21

In The Press Why Netflix Is Moving to Collect Fees From Password-Sharing Violators
Variety, 3/17

In The Press Why Netflix Will Soon Crack Down in America, Too – 49% of U.S. Customers Share Their Password with Family and Friends Outside Their Home
Next TV, 3/17

In The Press Streaming
Cynopsis, 3/17

In The Press Streamers Crack Down on Password Sharing as Cancellations Rise
Axios, 3/17

In The Press ARF Releases First DASH Study to Aid Big Data Audience Modelers
MediaVillage, 3/16

In The Press ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation
MultiChannel Merchant, 3/8

In The Press ARF Licenses Comprehensive Universe Study to Solve for Digital Fragmentation
ARF’s Study of Device and Account Sharing (DASH) provides cohesive understanding of device, media and ecommerce usage across individuals and households
ARF PRESS RELEASE, 3/03

In The Press More Shoppers Don’t Want To Be Tracked
BizReport, 1/28

In The Press ARF Launches CultureConnect and FutureHealth Podcast Series
Led by the ARF Cultural Effectiveness and Pharma Councils, the podcasts explore topics relating to cultural diversity and the future of healthcare through the lens of advertising research
ARF PRESS RELEASE, 2/22

In The Press More Shoppers Don’t Want To Be Tracked
BizReport, 1/28

In The Press MARKET RESEARCH: The Advertising Research Foundation (ARF) released its fourth annual privacy study.
MarketingBrew, 1/27

In The Press Digital Advertisers Not Trusted on Data Protection
WARC Daily Udpates, 1/24

In The Press How do Consumers Feel about their Data Being Used for Targeted Advertising?
CYNOPSIS Media Tech Update, 1/24

In The Press How do Consumers Feel about their Data Being Used for Targeted Advertising?
CYNOPSIS Media, 1/22

In The Press Consumers Reject Ads Targeting Both Individuals And Audiences, ARF Study Finds
MediaPost, 1/21

In The Press Consumers Say Ads Are Frequently Irrelevant, But Think Some Apps Know Too Much.
InsideRadio, 1/21

In The Press Most People Are Open To Ad Targeting Based On Their Media Habits.
MediaPost, 1/20

In The Press ARF Study Finds Consumers Express Equal Resistance to Cohort Ad Targeting and Individual Ad Targeting
Fourth annual Privacy Study explores consumer beliefs and actions around trust in institutions and data privacy
ARF PRESS RELEASE, 1/20

View all 2019, 2020 and 2021 news stories.