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MEMBER BULLETIN BOARD

The Member Bulletin Board is for members to post News, Events, or Jobs from their companies. Submit your own posts using the form below. Submissions will be accepted from ARF Members only, and posted the following business week.

MEMBER NEWS

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  • ListenFirst Announces Most Robust Instagram Reels Analytics Available

    The social media analytics company now provides brands with full organic, boosted and paid analysis of Reels data.

    July 20, 2022

  • ListenFirst Announces Exclusive Access To Twitter’s New Engagement API

    The social media analytics company is the only company offering brands a segmented view of Tweet performance by Organic and Promoted engagement.

    July 20, 2022

  • Forethought Promotes Sheona Bello to Associate Vice President (USA)

    Marketing Advisory, Strategy and Analytics firm Forethought congratulates Sheona Bello following her promotion to Associate Vice President of the US business, from her former role as Senior Consultant.

    July 19, 2022

  • ListenFirst Announces ListenFirst University, An Immersive Social Analytics Training Solution

    The interactive learning management system offers on-demand training to marketers looking to master social analytics.

    April 20, 2022

  • Tubular Labs Introduces Industry-First Platform For Linking Social Video Viewing To Ecommerce

    The introduction of Tubular Consumer Insights is a first-of-its-kind solution, providing Amazon shopping behavior data for all types of creators — including brands, publishers and influencers — across thousands of products and categories.

    February 22, 2022

  • Running Toward Impact

    DISQO ranks the 10 brands that scored a touchdown in the Big Game 2022.

    February 22, 2022

  • Decrypting Consumer Behavior and Crypto

    Consumer insights platform, DISQO, released new insights about consumers’ engagement with, and attitudes about new online financial services and cryptocurrency. DISQO’s findings about what people think and do relative to financial sector disruptors are important across industries as brands and retailers consider changes to best serve increasingly tech-savvy consumers.

    February 12, 2022

  • ‘Tis the season: A deep dive into Hallmark and Lifetime holiday viewership

    Take a look at Samba TV’s analysis of the festive made-for-TV movies that bring in big viewership for Hallmark Channel, Lifetime, and more. The company dug into its first-party viewership data to gain insight into who’s watching and what the future of these audience favorites might look like.

    December 21, 2021

  • TVision’s State of CTV Report – Get the latest insights into AVODs, SVODs and CTV Advertisers

    2021 was a record-breaking year for connected TV. Viewers spent more time than ever streaming content across a growing number of apps—giving marketers, networks, and CTV apps alike plenty of opportunities to engage this connected audience. So how can you set up your 2022 strategies for max impact?

    December 12, 2021

  • Make The Unsexy Engaging: CMO Guide To Video Attention Performance in FMCG, Cleaning Brands

    An independent study on creative performance and audience attention based on YouTube FMCG Cleaning-Products Ads, Q4 2021.

    December 3, 2021

  • Catalina and GSTV Form Strategic Partnership to Measure Impact of DOOH Ads

    Leading shopper intelligence and omni-channel media provider Catalina and GSTV, the national video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, have formed a strategic partnership to make GSTV an integral part of more retailers’ and CPG brands’ retail media strategies. Catalina will provide the required measurement metrics that demonstrate the efficiency and effectiveness of advertising on GSTV to help retailers and brands close the measurement loop and optimize the impact of specific GSTV ads on in-store sales.

    December 1, 2021

  • Flaws in Measurement of Short and Long-Term marketing Effectiveness

    Marketscience recently announced the publication of a new paper, “Modeling short and long-term marketing effects in the consumer purchase journey” by P.M. Cain in the International Journal of Research in Marketing. The research identifies two key issues missed in today’s conventional marketing mix model approach: 1 – Proper representation of long-term brand building 2 – Proper control for selection bias of last touch marketing channels. In their latest blog, Marketscience summarise the ideas involved, as laid out in the IJRM paper and encapsulated in their MMM solution BaseDynamics. If these issues are not addressed, it will lead to significant mis-estimation of marketing response and therefore sub optimal recommendations.

    December 1, 2021

  • TVision Report Reveals How Different CTV Ad Lengths and different Apps Capture Attention

    In today’s increasingly fast-paced world, each second of customers’ attention is hard-won. It’s critical that TV advertisers choose ad opportunities that provide the most impact for every ad dollar. As more marketers shift budget to CTV, which ad lengths strike the perfect balance between having enough time to get their message across and win the fierce competition for viewers’ attention? To answer this question, TVision analyzed viewer engagement with different CTV ad lengths and placements across apps and demographics. The report includes: Which CTV ad lengths deliver the best ROI How to calculate your attentive CPM across ad lengths Which demographics pay the most attention to CTV ads How ad placement impacts attention in Linear vs. CTV.

    November 8, 2021

  • The Guide to the TikTok Creator Economy

    TikTok has evolved from a viral phenomenon to a big business, for brands and creators alike. With the introduction of the TikTok Creator Marketplace, brands have a low-friction way to identify and partner with creators to activate sponsored content and marketing campaigns. As TikTok said at its recent TikTok World event, the creator marketplace makes it easier for brands to discover and activate creators. Considering Tiktok has said that creator-led videos can be twice as effective as standard ads, brands will only increasingly look to activate creators versus repurposing their own content from other channels. The most popular creators on the platform can make millions of dollars a year by producing sponsored videos. But what types of advertising will work on a platform that prioritizes creativity, authenticity, and spontaneity? How long should videos be? How overt should the product messaging or visibility be? And are the most popular TikTok users the best drivers of attention.

    October 20, 2021

  • Calculate the Cost of Attention Across Media

    At Monday’s AUDIENCExSCIENCE conference, TVision and Lumen introduced the Attention Calculator – www.attentioncalculator.com It is a new free tool for the industry to compare the cost of attention across all media. We are excited to give marketers a true cross-media metric to estimate the cost of audience engagement–making it easier than ever to determine how and where to allocate budget. Using industry benchmarks for attention and the advertisers own CPMs, the tool calculates the attentive CPM by media type, which enables apples-to-apples comparisons of value across all platforms.

    September 20, 2021

  • How Reliable is
    Your Consumer Panel Data? Best Practices in Panel Management

    For much of the last century, marketers and consumer researchers have relied on consumer purchase panels for crucial insight into buyer behavior.

    August 24, 2021

  • Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry

    When faced with unprecedented challenges, we often see innovation as a result. Never has that held more true than over the past 18 months. In “Recovering from COVID-19: A Fresh Look for the Personal Luxury Industry”, we take a deep dive into the state of one industry majorly impacted by recent disruption: luxury retail. From the effects of the pandemic to major shifts in consumer behavior, there are lessons in the luxury space that can be carried across industries and verticals. Access your copy to learn more about: – The importance of globalization and the fast-growing Chinese market – How to shift from product to customer-centricity – How to build an omnichannel approach to optimize ROI – And more

    August 12, 2021

  • GSTV Turns to Comscore for DOOH Audience Measurement

    Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers.

    July 15, 2021

  • Forrester Report: “The Intelligent Approach To Growth”

    The term “customer obsession” has been gaining traction over the past several years. But it’s more than just a buzzword – in fact, a recent Forrester® survey found that “customer-obsessed firms’ average revenue growth is 2.5x higher than the average because they effectively deliver value to customers instead of chasing quick-hit gains.” So, how can business leaders apply customer obsession to grow responsibly?

    June 24, 2021

  • Attention to Vaccine Ads Varies Widely Across Race and Political Party

    A single video creative asset can create extraordinary differences in the cost to achieve high-quality exposures of vaccine messaging to different audience segments

    June 24, 2021

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MEMBER EVENTS

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Decision influence modeling: Achieve reliable pharma & consumer health product forecasting

The decision-making process for healthcare treatments and OTC products is more complex than ever. The acceleration of digital healthcare has empowered patients with more tools to manage their own health. For pharmaceutical products, the traditional role of the physician has changed. Healthcare Professionals (HCPs) are no longer the only decision-makers for healthcare treatments. In some cases, HCP recommendations can be less effective due to patients challenging the treatment decision. Conversely, in the consumer health space, marketers are tackling the increasing influence HCPs are having on OTC purchases, from infant formula to vitamins. Register for this webinar to learn how and why forecasting research should go beyond one perspective, to incorporate the relevant mix of HCP and patient/consumer decision behavior.

Sept 23, 2021

The 4As Reset Digital Universal Inclusion Initiative

Presentation & Networking event hosted by Market Research Council, moderated by Bill Harvey with panelists Ashwini Karandikar, Charles Cantu, and Yin Woon Rani. You can learn how to best attract and engage multicultural audiences on September 24th, when a panel of leading executives who are laser-focused on furthering brand relatability across multicultural audiences shares the ways in which the 4As ReDi initiative is plumbing the depths of values, perceptions, and emotions to better understand how people wish to be portrayed in advertising. This is the first of two panels that the MRC will host on this subject. Campaign objectives and measurement methodologies will be shared, and you’ll be given Q&A time to probe and contribute.

Sept 24, 2021

Webinar: Maximize Growth Opportunities With Customer Obsession

Customer Obsession is the good idea that is hard to do.? Forrester’s Research finds that customer-obsessed companies have greater revenue growth on average, as well as more satisfied customers, and happier employees than less customer-obsessed companies.? And yet just 8% of companies are customer obsessed (The State Of Customer Obsession”, Forrester, June 11, 2021). While companies understand the concept, leaders just don’t know how to operationalize customer obsession and use it to drive growth. ?Let’s change that in this session!? Join featured speaker, VP Principal Analyst Shar VanBoskirk and Analytic Partners VP of Product, Analytic Insights, Preeti Croke in this webinar to learn: – Just what exactly is Customer Obsession – Why is Customer Obsession a good idea? – How does Customer Obsession drive growth? – What should you do to capitalize on the potential of Customer Obsession?

September 14th | 11AM EST, 2021

5 ways to build a better brand tracker

In the last year, brand loyalty has been upended. Consumers are increasingly willing to try new brands and change up their shopping habits, making it a challenge for brands to keep up. That’s where brand tracking comes in. But, ensuring your brand tracker is collecting timely, accurate insights about consumer preferences, the competition, and market trends might mean revisiting the frequency, attributes, and ways you present your data.

August 31 | 10:00AM PDT, 2021

Join Samba TV’s State of Viewership Webinar for Trends, Olympics Insights and Tips for Fall Planning

Join Samba TV’s webinar August 12th for a deep dive into viewership trends featured in our Q2’21 State of Viewership Report (coming soon), plus get the first look into our analysis on the Summer Olympic Games. Tune in for unique insights into: – Macro Viewership Trends Across the Globe – Linear & CTV Advertising Performance – Direct-to-Streaming Movie Releases & Series – Live Sports Trends, including the Olympics Get a glimpse into what a post-pandemic world could look like and learn about the trends you should plan for this Fall.

August 5, 2021

Nielsen State of Global Media Virtual Event

Media is evolving every day. Join Nielsen and top industry leaders from across the globe, as we discuss how to navigate the global landscape today, and tomorrow.

July 20 – 27, 2021

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