Become a WIDE Corporate Partner and Help Build a More Diverse Research Industry

Mission

In 2019, the Advertising Research Foundation received government permission to establish the ARF Charitable Foundation, a fully tax-deductible 501(c)3 subsidiary with the mission:

ARF WIDE — the Workforce Initiative for Diversity and Excellence — is a major step toward fulfilling that mission. The ARF has proudly joined other industry-leading organizations in taking concrete action to build an inclusive and equitable ecosystem for the betterment of our industry. ARF WIDE is working to develop and nurture a new and sustained generation of diverse talent to serve as valued contributors and participate fully within roles in marketing, advertising, research, and insights – today, and throughout their careers.

The ARF has long served as an organization focused on the consumer. ARF WIDE is unique in its focus on diversifying the research and insights functions at our member companies in four major constituencies – marketers, media companies, agencies and research providers. Diverse teams perform better and research functions can only thrive if they are representative of consumer populations whose insights drive the industry.

Advertising and marketing industries have the influence to shape identities, values and behaviors. That power requires sustained commitment to social impact. Join the ARF in the movement to transform the industry for the betterment of all.

School Partners

Public universities serve as a meaningful tool of social mobility in our country, which is why ARF WIDE has partnered with five such institutions. ARF WIDE works with a specific department or school at each of these universities, allowing WIDE to recruit scholars with a variety of academic backgrounds, interests and experiences that can be transferred into an impactful career in analytics, insights, marketing and advertising.

Baruch College at the City University of New York

The University of California, Berkeley (College of Letters & Science)

John Jay College of Criminal Justice at the City University of New York

The Ohio State University (Fisher College of Business)

University of Wisconsin Madison (A.C. Nielsen Center for Marketing Analytics and Insights)

ARF WIDE is a program of the ARF Charitable Foundation, 501(c)3 tax exempt charitable foundation. Contributions to ARF Charitable Foundation are tax-deductible to the extent allowed by law.