AUDIENCExSCIENCE 2023 Featured Speaker’s Bios
Kelly Abcarian
EVP, Measurement & Impact, Advertising & Partnerships
NBCUniversal
Kelly Abcarian is EVP, Measurement & Impact, Advertising & Partnerships at NBCUniversal, where she spearheads the company’s rapidly accelerating cross-platform and full-funnel measurement capabilities, leading innovation from impressions to impact at a local, national and global level across NBCUniversal’s One Platform. Additionally, she oversees the company’s attribution and ROI capabilities including Total Investment Impact (TII), which focuses on measuring and delivering what matters most to advertisers. Prior to joining NBCUniversal, she most recently served as GM of Nielsen’s Advanced Video Advertising Group and prior to that, Kelly led Nielsen’s global audience measurement product portfolio.
Pedro Almeida is the CEO of MindProber.
Bio coming soon!
Kathryn Ambroze
Director of Behavioral Insights & User Experience
HCD Research
Kathryn Ambroze is Director of Behavioral Insights & User Experience at HCD Research.
Bio coming soon!
Prayushi Amin
Associate Director, Intelligence Solutions
Magna Global
Prayushi Amin is the Associate Director, Intelligence Solutions of Magna Global.
Bio coming soon!
Dan Aversano
SVP, Data, Analytics & Advanced Advertising
TelevisaUnivision
Dan Aversano is SVP, Data, Analytics & Advanced Advertising at TelevisaUnivision.
Bio coming soon!
Jeff Bander
Chief Revenue Officer
eye square
Jeff Bander is the Chief Revenue Officer for Eye Square, a global leader in human experience technology. Jeff has been a leader of innovation in Market Research for 20 years, helping companies in over 60 countries better understand their customers. He was instrumental in Neurofocus’s purchase by Nielsen in 2011. Jeff then helped launch Sticky, the world’s first webcam eye-tracking company based in Sweden, from his basement in Brooklyn. Jeff has won numerous awards, including being named the recipient of the ARF (Advertising Research Federation) Great Mind Award and the Next Gen Market Research Disruptive Innovation Award.
Jackson Bazley
Executive Vice President
ANA
Jackson Bazley is an Executive Vice President at ANA where he leads the Measurement for Marketers and Data & Analytics practices and is responsible for ANA’s Cross-Media Measurement Initiative. Jackson joined ANA after 27 years with Ernst & Young, where he worked extensively across the media landscape in both audience measurement and advertising-centric evaluation and measurement.
Aarti Bhaskaran
Ad Research and Insights, Global Lead
Snap Inc.
Aarti Bhaskaran is a storyteller, strategic thinker and insights leader with over 15 years of experience in consumer insights. She currently leads the Global Ad Research & Insights team at Snap Inc. In her role, she leads a team with a mission to educate the advertising industry and marketing community on new ad formats, audiences and platforms through data-driven insights and empirical evidence and be a voice of Snapchat at industry forums and conferences. Aarti’s career has taken her across the globe. Prior to joining Snap, she was a client leader at Kantar managing a portfolio that included Microsoft, LinkedIn, Visa, TikTok and Snapchat. Before that, she built the Insights and Analytics practice at MediaCom Canada, where she launched Canada-specific solutions to measure media performance. She moved to Canada from Singapore where she was the Asia Pacific lead on brand performance and creative development research for PepsiCo and other global clients.
Mike Bloxham
EVP, Global Media & Entertainment
Magid
Mike Bloxham is EVP, Global Media & Entertainment at Magid where he works with colleagues to provide research and consulting solutions to clients across the ecosystem seeking to make the right decisions regarding all aspects of video across all platforms. Mike has worked in media and tech research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. A recognized innovator and thought leader in the media space, he has extensive experience in attitudinal and behavioral research across all media and marketing channels with an emphasis on the integration of emerging and traditional media among all audiences from children to seniors. Previously, Mike led the Insight & Research team at Ball State University’s Center for Media Design where he and his colleagues became known for their large-scale observational research studies including the Middletown Media Studies and the Video Consumer Mapping Study for the Council for Research Excellence.
Andy Brown
CEO
The Attention Council
Andy Brown is CEO of The Attention Council.
Bio coming soon!
Daniel Bulgrin
Director, Research Operations & Insights
MediaScience
Daniel Bulgrin is the Director, Research Operations & Insights of MediaScience. Daniel oversees operations and development of MediaScience’s lab network – ensuring cutting edge methods and procedures. Daniel also plays a key role in servicing clients, insights reporting, and product development. Prior to joining MediaScience in early 2018, Daniel spent five years at the Advertising Research Foundation – where he worked closely with members who were engaged in event sponsorships and ARF’s research initiatives. Daniel grew up 20 miles outside of New York City in Long Island – and currently lives in Astoria, Queens with his wife Marina and dog Stella. He enjoys golfing in the summer, skiing in the winter, and the occasional roller coaster ride. Like his father, Daniel also suffers from being a Mets fan.
Idil Cakim
SVP, Research and Insights
Audacy
Idil Cakim is the Senior Vice President, Research and Insights of Audacy. In this capacity, Idil leads the company’s business to business strategy and audio insights practice, with a focus on building perspectives, ideas, and client strategies. She has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for more than 15 years. Prior to joining Audacy (then Entercom) in 2020, she served as Vice President of Media Analytics Consulting for Nielsen, where she led custom media analytics projects for advertisers across various sectors. Idil is the author of the book “Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers (Wiley),” as well as numerous industry briefs and articles on digital communications. She has also served as a public speaker on marketing and technology trends and has been widely quoted in trade journals and newspapers such as The New York Times, CNet News, CBS Market Watch, The Financial Times and others. In 2010, she was named Digital Communicator of the Year by PRNews. She also serves on the Ad Council’s Research Committee and is a member of the World Future Society.
Tony Cardinale
SVP, Data Science
Magid
Tony Cardinale leads the Data Science practice at Magid, where his team creates new tools, advanced metrics, and strategic frameworks to help guide better decisions and business outcomes for Magid clients. Prior to joining Magid, Tony has run his own strategic analytics consulting company, AIS, was the corporate head of strategic insights at NBCUniversal, and was the head of strategic insights at Publicis US’s New York-based agencies.
Josh Chasin
Chief Measurability Officer
VideoAmp
Josh Chasin is Chief Measurability Officer, VideoAmp. In this role, Josh boasts over 30 years of market research and audience measurement experience. Josh brings his expertise in audience measurement to the role with a focus on cross-screen measurability and its influence on advertising’s ever-evolving landscape. Josh serves as President of the Media Research Council and was the recipient of the esteemed Erwin Ephron Award in 2020.
LaToya Christian
Managing Partner
GroupM
LaToya Christian is a Managing Partner at GroupM in New York. As a conscious marketer, she infuses culture into the area of data analytics and strategy to tell rich, impactful brand and consumer stories. In her role she leads a team of marketers that spearhead special projects, build insights led marketing and media strategies and implement best in class measurement methods. She currently manages client relationships across multiple categories, including Tech, Retail and Entertainment. She holds a bachelor’s degree from Hampton University and a Master of Science Degree in Integrated Marketing from New York University with a specialization in Brand & Digital Marketing.
Heather Coghill
Vice President of Audience
Warner Bros. Discovery
Heather Coghill is the Vice President of Audience at Warner Bros. Discovery. In this role, she drives the creation of data-driven, insightful narratives to support ad sales and creates actionable reports to educate internal and external stakeholders. Heather has 15 years of experience overseeing strategic audience research. Prior to joining WBD, Heather spent 4 years leading the audience insights team at Effectv, the advertising sales division of Comcast Cable. At Effectv, Heather developed thought leadership around Comcast’s first party data, including the conception and launch of their ongoing TV Viewership Report, a public update on the state of viewing in Comcast households. Prior to joining Effectv, Heather spent nearly 10 years at ESPN overseeing research on specific audience segments including Gen Z, Millennials, women, and multicultural audiences. In 2021, Heather was selected as one of Cynopsis Media’s Top Women in Media, in the Data & Research Trendsetters category. Heather graduated from Boston College with a Bachelor of Science in Finance and Communications. She resides in West Hartford, Connecticut with her family.
Ben Cunningham
Director, Ad Experience Measurement in the Advertising and Partnerships division
NBCUniversal
Ben Cunningham currently serves as Director, Ad Experience Measurement in the Advertising and Partnerships division at NBCUniversal. In this role, Ben works to design ad policy and conducts product experimentation to pressure test changes and improvements made to Peacock and One Platform’s ad experience. Additionally, he helps lead NBCU’s creative testing and measurement strategy to help advertisers make smarter creative and design decisions across NBCU portfolio properties.
Greg Dale is an accomplished executive with a wide breadth of functional expertise, and a proven track record of driving innovation and growth at data and analytics businesses. Greg was part of the Comscore team from 1999 to 2016, and rejoined Comscore through the 2021 acquisition of the social media measurement company, Shareablee, where he also served as Chief Operating Officer. Prior to Shareablee, Greg served as COO for Persado (an AI Based Marketing Content Platform), he focused on enabling scale by driving a product migration from manual operations requiring a full-service model to a client facing portal. He also developed a learning culture at Persado to foster internal product knowledge as well as understanding the ecosystem it operates in which is key to AI based product adoption. Greg was a founding member of Comscore where he played a critical role in the creation of their core syndicated products and led them through their high growth period as they scaled from startup through their IPO. Throughout his career at Comscore, spanning 3 to 1,000+ employees, Greg created a culture of innovation producing industry-first products and services in multiple areas such as search, video, advertising, and mobile measurement. Greg began his history of working with data and analytic firms at Information Resources, Inc., one of the early pioneers in using big data to drive CPG research and analytics. He is a graduate of Purdue University.
Megan Daniels
SVP, Product
Market Cast
Megan Daniels is the SVP, Product of Market Cast.
Bio coming soon!
Lloyd Darbonne
Sr. Director – Research, Insights & Strategy
Fox Corporation
Lloyd Darbonne is a media research professional with 20+ years of rich and varied experience with data analytics, audience forecasting and storytelling. He began his career in radio, and for the last 15+ years has worked in premium, cross-screen TV on a wide range of research projects, including automating audience forecasting via machine learning in collaboration with Nielsen, and a this long-term ROAS research series with Bill Harvey. Lloyd holds a master’s in economics with a concentration in econometrics and data mining from NYU.
Souptik Datta
Sr. Director – Analytics
GroupM
Souptik Datta is a Senior Director of Analytics at GroupM Data and Analytics Services, specializing in application of data science in omni-channel performance marketing. He is an industry veteran with 15+ years of experience in analytics solution building with application in ad-tech, marketing analytics, search and recommendation system. He has extensive knowledge of data cleanrooms, privacy-safe marketing practice, machine learning algorithms, natural language processing and predictive analytics. Souptik holds a PhD in Computer Science from University of Maryland, made significant contributions to algorithms for distributed data processing, authored one of the most cited papers in data privacy awarded ‘10-year Highest Impact Paper’ by IEEE. He has been granted multiple patents on data privacy and entity resolution.
Pete Doe
Chief Research Officer
Nielsen
Pete Doe is Chief Research Officer at Nielsen. He has decades of experience in market research, audience measurement, big data and statistical modeling techniques. In his current role he leads Nielsen’s Data Science Organization, overseeing the development of audience measurement methodologies across video, digital and audio globally. This is his second stint at Nielsen: between 2004-2015 he was a primary architect of Nielsen’s data integration products and contributed to patented innovations in Set Top Box measurement, Digital and Outdoor Advertising Research. Between 2015-2022, Pete was Chief Research Officer at clypd, an advanced TV platform start-up acquired by Xandr in 2019, which in turn was acquired by Microsoft in 2022. Before moving to the United States, Pete was a board director at RSMB TV Research in the UK, where he worked primarily on the BARB TV audience measurement currency as well as data fusion projects. He started his career at NOP Market Research in London. Pete is a graduate of King’s College, London University.
Paul Donato
Chief Research Officer
ARF
Paul Donato is the Chief Research Officer of the ARF. Paul joined the ARF as Chief Research Officer in October 2017. He is a highly-regarded leader in media and advertising research with more than two decades of industry experience. Earlier in his career he co-founded WPP’s Media Research Business Unit, served as CEO of Kantar Media, and Technical Director of IBOPE Latin America. He was the EVP and CRO for The Nielsen Company for more than a decade, overseeing Nielsen retail, consumer, mobile, and media measurement methodologies. Upon leaving Nielsen, Paul founded Jatopond, a media and market research firm. He currently sits on the Future State Committee of the National Air and Space Museum.
Colleen Fahey Rush
EVP & CRO
Paramount
Colleen Fahey Rush is Executive Vice President and Chief Research Officer at Paramount. Rush oversees the research, insights and analytics functions across Paramount’s leading portfolio of streaming, broadcast, entertainment, news and sports brands. She is also responsible for the corporate research function including data collection and analysis spanning the company’s business portfolio to support strategic priorities.
Rush leads research and insights across content, streaming, marketing, brand strategy, trend forecasting, digital and social to inform decision making, drive strategy and super serve audiences in today’s evolving media landscape. Under her guidance and leadership, she built the company’s corporate consumer insights practice dedicated to new technologies and emerging consumer behaviors to inform key stakeholders. She continues to play an instrumental role in the industry advocating for the improvement of linear, digital and multiplatform media measurement and analytics in order to manage and aggregate data across all of Paramount’s media and digital properties.
Rush most recently served as Executive Vice President and Chief Research Officer of ViacomCBS. Her previous roles also include Executive Vice President of Strategic Insights & Research and Senior Vice President, Research & Insights for VH1, CMT and Logo.
Rush is on the Board of Trustees at the Advertising Research Foundation (ARF), on the Advisory Board of Civic Science, and sits on the Advisory Board for Cornell University’s Department of Communication. She holds a U.S. Patent in Systems and Methods for Delivering Online Advertisements.
She earned a Bachelor of Science from Cornell University and has an M.B.A. from New York University’s Stern School of Business.
Mike Fisher
Executive Director
GroupM
Mike Fisher is the Executive Director, Investment Innovation of GroupM.
Bio coming soon!
Sergey Fogelson
Head of Data Science
TelevisaUnivision
Sergey Fogelson is the Head of Data Science of TelevisaUnivision.
Bio coming soon!
Mike Follett
Managing Director
Lumen Research
Mike Follett is Managing Director of Lumen Research, the leading attention technology company. Mike started his career in advertising, before founding Lumen in 2013. Lumen now provides data to assess the actual attentional impact of all forms of media from digital and mobile to OOH and TV.
Harvey Goldhersz
Executive Vice President, Product
Circana
Harvey Goldhersz, an executive with extensive data, analytics, and management experience, leads Circana’s product teams responsible for marketing and media, revenue growth management, omni-channel retail analytics, product innovation, demand forecasting and cross platform technologies. Harvey joined Circana (formerly IRI and The NPD Group) in 2018 as executive vice president of data, and innovation in the Media COE. In this role Harvey was responsible for leveraging the latest innovations in data and artificial intelligence to improve the way brands communicate with their consumers and expand the company’s partner ecosystem by establishing relationships with additional like-minded data partners. Prior to joining Circana, Harvey served as chief data officer (CDO) and CEO of GroupM Analytics. In this role Harvey was ensured clients and agencies were equipped with leading data, analytics, and technology capabilities to support insights, strategy, and marketing effectiveness decisions. Under Harvey’s leadership a worldwide consumer survey panel was launched across more than 30 countries and Gain Theory was formed as a worldwide analytics and insights consultancy.
Harvey has been a digital and analytics pioneer. While he served as CEO, Beyond Interactive became one of the industry’s first companies to deliver integrated marketing attribution solutions for e-commerce, direct-to-consumer, and omni-channel marketers.
Marc Guldimann
Co-founder and CEO
Adelaide
Marc Guldimann is the Co-founder and CEO of Adelaide, an industry leader in the rapidly growing field of real-time attention measurement. Prior to the creation of Adelaide, he founded Parsec, the first marketplace to sell media based on time spent. He also served as founding CEO of Enliken and Spongecell. Before digital media, Marc worked in the wireless network security industry where he developed the first wireless virus filter. A longtime entrepreneur, Marc synthesizes his experience across digital media, computer security, and decision sciences to develop simple, yet powerful solutions. He is a graduate from Carnegie Mellon with a degree in Social Decision Sciences and currently resides in Los Angeles.
Anjali Gupta
VP Digital Analytics
Comscore
Anjali Gupta is VP Digital Analytics of Comscore.
Bio coming soon!
Tipton Gustafson
VP, Commercial Integration
Circana
Tipton Gustafson is VP, Commercial Integration of Circana.
Bio coming soon!
Nicole Hartnett, Ph.D.
Senior Marketing Scientist
Ehrenberg-Bass Institute for Marketing Science at the University of South Australia
Nicole Hartnett, Ph.D is a senior advertising and media researcher at the Ehrenberg-Bass Institute for Marketing Science at the University of South Australia. Nicole has a particular interest in how to design quality advertising content, but her research spans advertising effectiveness measurement, managerial decision making, and brand identity. Her work has been published in the Journal of Advertising, the Journal of Advertising Research, and the European Journal of Marketing, among others. She works closely with Ehrenberg-Bass Institute sponsors to develop evidence-based marketing and advertising plans for brand growth.
Bill Harvey
Founder/Chairman
Research Measurement Technologies, Inc.
Bill Harvey is a classically trained media researcher who has crossed over into advertising effectiveness measurement and the innovation of advanced measurement technologies. He has had experience with almost every form of research used in marketing, and has done work in 34 countries. He received an Emmy®Award in 2022 for pioneering development of privacy-protected set top box data. His company TRA was the first to demonstrate that single source ROI measurement could be affordably sustained at scale using big data, and was acquired by TiVo in 2012 with four issued U.S. patents. Bill was the first winner of the ARF Erwin Ephron Award and has been inducted into the Market Research Hall of Fame.
Brian Hughes
Audience Intelligence Practice
MAGNA
Brian Hughes leads the Audience Intelligence Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fragmented landscape and infusing that knowledge into MAGNA’s go-to-market strategy. He has been with the IPG family for 23 years but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President. With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into other media and the world of holistic video. Prior to working with MAGNA, Brian joined Initiative’s research team in 2000 where his interest shifted to national television. He began in this industry at Telerep, contributing local television insights for client stations. Brian represents MAGNA on many major industry bodies and panels including the Media Research Council’s Digital Committee and Board of Directors, and the newly formed Joint Industry Committee (JIC). He has a zest for the written word and applies his literary talents to marketing related articles and reports.
Tim Hwang
Research and author of “Subprime Attention Crisis”
Tim Hwang is a researcher and the author of “Subprime Attention Crisis”, a book about the bubble of online programmatic advertising. He previously served as the global public policy lead for Google on artificial intelligence and machine learning. Most recently, he was a fellow at the Center for Security and Emerging Technology at Georgetown University, where his focus was on the intersection of national security and semiconductor supply chains. He is (still) on Twitter @timhwang, and in his free time is the co-host of Almost Impossible (@TheAlmostPod), a podcast on megaprojects in science and technology, and how they happen.
George Ivie
Executive Director and CEO
Media Rating Council, Inc. (MRC)
George Ivie is the Executive Director and CEO of the Media Rating Council, Inc. (MRC), an industry organization created in 1963 to assure high ethical and operational standards in audience measurement services. Mr. Ivie’s background includes over 20 years experience in media research auditing and consulting. Prior to being appointed the Executive Director of the MRC in January 2000, George was a partner at Ernst & Young and their lead representative and advisor to the MRC, conducting all MRC audits and interacting with MRC management and member organizations. George has a thorough knowledge of research best practices, operations, controls and information systems in Television, Radio, Print, Multi-media and Internet measurement services. George is a Certified Public Accountant and a Certified Information Systems Auditor.
Dimitris Kalamatianos, Ph.D.
SVP/Principal Global Data Science Lead
Circana
Dimitris Kalamatianos, Ph.D. has more than 18 years of experience leveraging big data and data science to accelerate revenue growth. In his current role, Kalamatianos is leading the data science team responsible for the development and support of marketing and media, revenue growth management, product innovation and demand forecasting solutions. Dimitris has held several key roles at Circana (formerly IRI and The NPD Group). Most recently, he led for three years the international analytics team at the Analytics Center of Excellence developing and executing the portfolio of solutions for international clients. In that role, he also had responsibility for building and delivering new marketing solutions for Circana’s Media Center of Excellence in the US. Prior to joining Circana, Dimitris held academic positions as principal research investigator and adjunct lecturer at National University of Ireland and the Biomedical Research Foundation of the Academy of Athens. Dimitris holds a Ph.D. in electrical and electronic engineering from University of Manchester, UK, and graduate degree from University of Patras, Greece.
Max Kalehoff
VP of Marketing & Growth
Realeyes
Max Kalehoff is Vice President of Marketing & Growth at Realeyes. He leads the commercialization of new products that deliver transformational intelligence to improve customer experience in video, streaming, gaming and mobile industries. Prior to Realeyes, Max helped build some of the most influential companies in marketing analytics. He was the first Chief Marketing Officer of SocialCode, which powered the world’s largest brands on platforms like Facebook, Pinterest, Twitter, Snapchat and LinkedIn. Prior to that, he was the Vice President of Marketing and a member of the founding management team at Clickable. He also was the Vice President of Marketing at BuzzMetrics, acquired by Nielsen in 2007.
Bennett M. Kaufman
Cross-Media Measurement Lead
Google/YouTube
Bennett M. Kaufman is Cross-Media Measurement Lead of Google/YouTube
Bio coming soon!
Steve Keller
Sonic Strategy Director
Studio Resonate, SXM Media
Steve Keller is the Sonic Strategy Director for Studio Resonate, SXM Media’s in-house audio-first creative agency, offering support to brands that advertise on the Pandora, SiriusXM, Stitcher, and Soundcloud platforms. He is recognized as one of the world’s leading authorities on sonic strategy and identity, blending art and science into award winning creative content and sonic systems for a variety of global agencies and brands. His research explores the ways music, sound, and voice influence perception and behavior and can be found in the Journal of Advertising Research, Frontiers in Psychology, WARC, Music and Medicine, Journal of Multisensory Research, Journal of Gastronomy and Food Science, and Journal of Food Quality and Preference.
Brendan Kroll
Global Analytics Incubator Lead
Nielsen
Brendan Kroll is the Global Analytics Incubator Lead for Nielsen’s Marketing Mix Portfolio. He and his team incubate new solutions to help clients answer previously hard to answer business questions. He has over 15 years of Marketing Mix experience supporting global advertiser and publisher clients. He got his undergraduate degree from Miami University and his MBA at Xavier University.
Spencer Lambert
Director, Product & Partnership Success
datafuelX
Spencer Lambert has served as product owner in the development of datafuelX’s M3 platform, a forecasting, optimization, and stewardship engine designed for multi-measurement, multi-goal, and multi-platform media transactions. Spencer specializes in Data-Driven Linear advertising, with a focus on yield and optimization strategy. Prior to datafuelX, Spencer worked on Horizon Media’s Big team, providing buying strategy for start-ups, and on WarnerMedia’s Advanced Advertising Team.
Mike Levin
Vice President Of Product Management, Video Products
NBCUniversal
Mike Levin currently serves as Vice President, Video Products in the Advertising and Partnerships division at NBCUniversal. In this role, Mike manages NBCUniversal’s suite of advanced targeting products, managing both the infrastructure to support and defining audience and contextual products for NBCU’s clients. In addition, he oversees the Creative Automation team, which builds and supports a suite of patented products to ensure best-in-class ad quality to ensure consumer experience across NBCU’s digital properties.
David Levy is CEO of OpenAP.
Bio coming soon!
Kara Louis
Group Research Manager
Snap Inc.
Kara Louis works as a Group Research Manager on the Marketing Science Team, Kara leads global agency relationships for Snap on research, insights, measurement, and data. Prior to Snap, Kara spent 8 years at Twitter where she oversaw campaign measurement and thought leadership for key Retail, Travel, and Financial Services advertisers. Kara holds a dual degree in Marketing and Psychology from The College of New Jersey. Follow her on Snap @kl0u89.
Sophie MacIntyre
Ad Research Leads
Meta
Sophie MacIntyre is Ads Research Lead of Meta
Bio coming soon!
Scott McDonald, Ph.D.
CEO & President
ARF
Scott McDonald became the CEO and President of the Advertising Research Foundation in March 2017. Prior to joining the ARF, he held senior research positions at leading global media companies, including 18 years at Time Warner, and 14 years at Conde Nast, covering both the consumer and the advertising sides of the media business. Throughout his career, he has kept a foot in both the academic and business worlds, teaching for 5 years at NYU and for 18 years at Columbia Business School.
He serves as an adviser to the Social Science Matrix Program at UC Berkeley, and is on the Board of the Population Reference Bureau. An avid art lover, he also is on the board of the Brooklyn Academy of Music. He holds an A.B. degree from UC Berkeley and a Ph.D. from Harvard University.
Arica McKinnon
VP, Campaign Analytics
Nielsen
Arica McKinnon is the VP, Campaign Analytics of Nielsen
Bio coming soon!
Doug McLennan
Director of Product Management
Experian Marketing Services
Doug McLennan is a Director of Product Management at Experian Marketing Services where he oversees audience and activation products. His past work includes managing syndicated audiences at Oracle Data Cloud and building personalized video ad products at an agency. Doug lives in Colorado and skis as much as his family will allow.
Emily Melvin McCormack
SVP, Client Success
VideoAmp
Emily Melvin McCormack is the SVP, Client Success of VideoAmp.
Bio coming soon!
Brett Mershman
Senior Director, Research & Development
NCSolutions
Brett Mershman is the senior director of research & development (R&D) at NCSolutions. He leads R&D and is responsible for developing and deploying technical methodology for NCS’s data and analytics services. Brett has spent nearly ten years at NCS across the R&D and delivery & analytics teams. He has leveraged his statistical background to contribute to modeling and methodology best practices and acting as a technical subject matter expert for measurement and targeting products. In particular, Brett was key in the development and validation framework for an enhanced target audience modeling process, significantly reducing compute requirements and increasing the scale of NCS’s targeting business. Brett also spent nearly two years as the head of analytics at TrueData, a digital identity resolution company, where he gained a holistic view of the digital advertising ecosystem and all of the components contributing to valuable ad tech data. Brett lives in Wheaton, IL, with his wife and four children. In his free time, he enjoys spending time with his family, watching and playing sports and reading.
Jim Meyer
DASH, General Manager
The ARF
Jim Meyer is the General Manager of DASH.
Bio coming soon!
Steve Millman
Research & Data Science
Dynata
Steve Millman is an award-winning researcher currently leading all research and data science initiatives globally for Dynata and is responsible for automation, innovation, and thought leadership. Prior to this role, he ran research, data science and operations for Dynata’s Advertising Solutions division, which provides activation and campaign measurement over the entire lifecycle of a campaign. Before Dynata, Steven was Chief Scientist at Simmons Research (MRI-Simmons) leading measurement sciences and developing new products. As Senior Vice President for Research at comScore, he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data. Throughout his career, Steven has maintained a focus on innovation, quantitative and statistical analysis, survey research, research design and other applied research techniques. He is also an inveterate coffee snob.
Vita Molis
Head of Research & Insights NA & Global Functions
TikTok
Vita Molis is Head of Research & Insights NA & Global Functions at TikTok. With 10+ years of market research experience, she focuses on both audience and product strategy. She has a diverse background in qualitative and quantitative research with a focus on thought leadership and advanced statistical analysis across a variety of industries: CPG, Beauty, Retail, eComm, Tech and Finance. Prior to TikTok, Vita worked at both boutique and large-scale research firms. Most recently, she led the Nielsen Music research practice where she worked with brands and labels on audience insight and brand sponsorship.
Renee Nelson
SVP, GM Television Products
Comscore
Renee Nelson is the SVP, GM Television Products of comscore
Bio coming soon!
Michelle Niedziela, Ph.D.
VP of Research & Innovation
HCD Research
Michelle Niedziela, Ph.D. is the VP of Research & Innovation of HCD Research
Bio coming soon!
Anne Ori
Measurement Lead
Google
Anne Ori leads brand measurement for consumer, government, and entertainment advertisers at Google. She leverages a combination of Google measurement tools and industry trusted solutions to generate best practices, competitive insights, and industry trends. Prior to joining Google, she spent her career agency and client side in marketing analytics roles working on large CPG brands
Yannis Pavlidis
VP Data Science and Analytics
DISQO
Yannis Pavlidis leads DISQO’s data science and analytics team, ensuring that innovative data science methods and technologies are deployed within DISQO’s expanding application portfolio and ensuring that DISQO’s clients derive actionable and reliable consumer insights. Prior to DISQO, Yannis was Senior Director of Data Science, Walmart eCommerce.
Greg Pharo
Sr. Global Director, Holistic Communications & Marketing Effectiveness
The Coca-Cola Company
Greg Pharo is the Sr. Global Director, Holistic Communications & Marketing Effectiveness of the Coca Cola Company.
Bio coming soon!
Devora Rogers
Chief Strategy Officer
Alter Agents
Devora Rogers is the Chief Strategy Officer at Alter Agents. Devora brings extensive shopper marketing, digital tech, and analytics experience to her work. Devora was instrumental in pioneering a new path to purchase methodology adopted by Google as the basis of their groundbreaking 2011 ZMOT study. Prior to joining Alter Agents, Devora has worked, among others for Murphy Research, Inmar, Interpublic Group, and Yahoo. Devora has written for Huffington Post, AdAge, and iMedia and is a regularly featured speaker at industry and client conferences. She is co-author of the two books, “Influencing Shopper Decisions” and “Fire in the Zoo” and her Tedx on the Future of Shopping and Retail has been viewed over 250,000 times.
Matthias Rothensee, Ph.D.
Research Director and Partner
eye square
Matthias Rothensee, Ph.D. has been responsible for method and innovation development at eye square since 2008. His research focuses on the implicit effect of marketing, emotions and visual perception. He is an expert in multivariate statistics and develops eye square’s media benchmarks. He is dedicated to practical research fields such as advertising impact research and media research and supervises large-scale genre studies. Matthias lectures at conferences, publishes in professional journals and is active as a lecturer at various universities.
Daniel Sacks
Client Lead, Measurement
Google
Daniel Sacks leads incrementality testing efforts for the US Agency team at Google. He is driving a culture of experimentation across Agencies and Advertisers by ensuring proficiency in Google’s testing solutions, developing partnerships with trusted vendors, and designing research on cutting-edge use-cases. Daniel has spent the last six years tackling measurement challenges at Google and before that was part of the client services team at Neustar working with brands on MMM and Multi-touch Attribution engagements. Daniel has an undergraduate degree from the University of Wisconsin, Madison and an MBA from UCLA.
Jes Santoro
EVP, Advanced TV & Video
Cadent
Jes Santoro is EVP, Advanced TV & Video at Cadent. He has over 20 years of experience as a sales leader in TV, digital advertising and enterprise software to advanced TV platform Cadent. In this capacity, he oversees the creation and implementation of solutions for brands, agencies and ad tech partners that empower them to maximize the reach and impact of their video advertising. Prior to Cadent, Jes served as Head of Sales, Adobe Ad Cloud TV, where he led sales for a product suite developed to provide Agencies and Brands the tools to design, execute and measure cross-screen audience investments across linear TV, OTT / CTV and HH Addressable platforms. Previously, Jes led Sales at Tubemogul (acquired by Adobe) for the Programmatic and Advanced TV team as well as the Enterprise Software sales team. And earlier in his career he was EVP of Sales at enterprise ad tech platform Vindico, which he joined after leading advanced advertising sales at Comcast/NBCUniversal for 7 years. Jes’s additional experience includes EarthQuake Media, which he co-founded, and BBDO, where he started his career as a media buyer in National Television and Radio departments.
Robert L. Santos
Director
U.S. Census Bureau
Robert L. Santos is the 26th director of the U.S. Census Bureau. He was sworn in on January 5, 2022.
Santos’ career spans more than 40 years in survey research, statistical design and analysis, and executive-level management. He previously served for 15 years as vice president and chief methodologist at the Urban Institute and directed its Statistical Methods Group. He was executive vice president and partner of NuStats, a social science research firm in Austin, Texas.
Santos has held leadership positions in the nation’s top survey research organizations, including the National Opinion Research Center (NORC) at the University of Chicago, where he served as vice president of statistics and methodology and director of survey operations; the Institute for Social Research at the University of Michigan, as director of survey operations; and Temple University’s Institute for Survey Research, as senior study director and sampling statistician.
Santos specializes in quantitative and qualitative research design, including program evaluation, needs assessments, survey methodology and survey operations. He also has expertise in demographic and administrative data, decennial censuses, social policy research and equity issues in research.
Santos served as the 2021 president of the American Statistical Association (ASA) and is an ASA Fellow and recipient of the ASA Founder’s Award in 2006. He was the 2014 president of the American Association for Public Opinion Research (AAPOR) and received the 2021 AAPOR Award for Exceptionally Distinguished Achievement. Santos is also an elected member to the International Statistical Institute, and he served from 2017 to 2020 as a member of the Board of Scientific Counselors for the National Center for Health Statistics at the Centers for Disease Control and Prevention. He was a longtime member of the editorial board of Public Opinion Quarterly.
Santos was born and raised in San Antonio, Texas. He graduated from high school at Holy Cross of San Antonio. He earned a B.A. in mathematics from Trinity University in San Antonio and an M.A. in statistics from the University of Michigan at Ann Arbor.
Michael Siewert
Global Director of Programmatic
Colgate-Palmolive
Michael Siewert leads worldwide programmatic marketing investment and activation at Colgate-Palmolive, an organization with a mission to deliver world class consumer products that improve people’s health and wellbeing. He is responsible for growing Colgate’s data driven media capabilities and executing against initiatives that drive profitable business growth. Michael’s 15+ year career has spanned the entire digital media ecosystem having worked in leading advertising agencies, publishers, e-tailers and brands.
Manu Singh
SVP, Insights/Analytics & Sales Data Strategy
National CineMedia (NCM)
Manu Singh is the SVP, Insights/Analytics & Sales Data Strategy of National CineMedia (NCM).
Bio coming soon!
Sunil Soman
VP, Marketing Science
WarnerMedia
Sunil Soman is the VP, Marketing Science at WarnerMedia, where he oversees custom research/attribution efforts for Portfolio/Entertainment campaigns, with a focus on advanced television. Sunil graduated from Duke University and serves as chair of the ARF Cross Platform Attribution Committee.
Audrey Steele
EVP, Ad Sales Research Insights and Strategy
Fox Corporation
Audrey Steele serves as Executive Vice President of Ad Sales Research Insights and Strategy, Fox Corporation. In this role, Steele has strategic oversight and plays a pivotal role in helping drive the division’s research strategy to maximize revenue growth by developing data and insights for the FOX Entertainment Sales and portfolio teams. A well-regarded media and research veteran, she joined FOX as Vice President of Sales Research and Marketing in 1998, and previously served as Senior Vice President of Strategic Media Resources at Zenith Media, Vice President of Research at Saatchi & Saatchi Advertising and Marketing Manager for Audits of Great Britain. Since 2020, Steele has co-chaired the FOX Ad Sales Diversity and Inclusion Council, whose mission is to further the culture of inclusivity within the division by focusing on recruitment, education, development and retention. During her distinguished career, she has been recognized with a variety of professional awards, including being named an Ad Age Media Maven and a Top Woman in Media by Cynopsis, as well as being included on Cablefax’s annual Diversity List, recognizing the most influential multi-ethnic executives in the media industry. A native of Queens, NY, Steele graduated from Fordham University with a bachelor’s degree in political science.
David Sterrett
Senior Research Scientist
NORC
David Sterrett is a Senior Research Scientist with the Public Affairs and Media Research department at NORC at the University of Chicago. His research focuses on political attitudes, survey methodology, and the public’s media habits. He has significant experience designing and managing complex multi-mode surveys. He has helped lead the Advertising Research Foundation’s Universe Study of Devise and Account Sharing (DASH) since its inception in 2021. The syndicated study provides details how US consumers connect to and use TV and digital devices. Since 2015, he has served as a manager for the Media Insight Project, a collaboration between the American Press Institute and The AP-NORC Center, that has examined a range of issues related to news habits and attitudes such as what factors are associated with paying for news. Sterrett also helped develop and oversee the multi-mode methodology for AP VoteCast, a new approach to understanding the American electorate that combines a probability sample of registered voters with a large opt-in sample of registered voters. He has managed many projects featuring collaborations with academic researchers, has published scholarly work in multiple peer-reviewed journals, and frequently presents at academic and survey research conferences.
Radha Subramanyam, Ph.D.
President and Chief Research & Analytics Officer
CBS
Radha Subramanyam serves as Chief Research and Analytics Officer, CBS Corporation and President, CBS Vision. She joined the Company as Executive Vice President, Chief Research and Analytics Officer of the CBS Television Network in November 2017 and was promoted to her current role after 18 months. Subramanyam oversees all research and analytics operations for CBS, including audience measurement, analytics, market research, program testing and advertising research. She has extensive experience in research and data analytics in all areas of the industry, including broadcast, cable and digital, as well as radio and social media.
Most recently, Subramanyam served as President of Research, Insights and Data Analytics for iHeartMedia, where she developed and managed wide-ranging data and research efforts involving digital analytics, ratings and measurement, ad sales research, mobile measurement, programming analysis, music research, campaign measurement and marketing research.
Prior to joining iHeartMedia, Subramanyam held senior executive research roles at Yahoo!, MTV Networks and Nielsen, where she was one of that company’s early leaders of a new analytics and consulting practice. Before beginning her career in the media industry, she taught media and entertainment at Vassar College and New York University.
Subramanyam serves on the board of directors of the International Radio & Television Society and the Advertising Research Foundation. In addition, she serves as the chair of diversity on the board of directors of Women Advancing, an organization recognizing diversity as a priority for the future health of society and supporting development of resources to advance diversity in media, marketing and entertainment.
She was named as one of Corinium’s Top 100 Innovators in Data and Analytics in 2018, a list highlighting business leaders, technologists and influencers who have accelerated the proliferation and understanding of data and analytics over the last 12 months. Subramanyam was also one of the power women in Variety’s 2019 Women’s Impact Report.
Subramanyam is a graduate of Northwestern University, with a Ph.D. in radio, television and film.
Elise Temple, Ph.D.
Neuroscientist
NielsenIQ
Elise Temple, Ph.D. received her PhD in Neurosciences from Stanford Medical School working with Dr. John Gabrieli studying the brain mechanisms underlying developmental dyslexia using fMRI. Prior to her PhD, she received her BS in Psychology & Biology with a minor in Chemistry from University of Oregon working with Dr. Michael Posner studying the development of brain mechanisms important for understanding quantity using EEG. Following her Ph.D., Dr. Temple was a professor at both Cornell and Dartmouth where she led the Developmental Cognitive Neuroscience Lab and the Educational Neuroscience Lab respectively. During this time she focused on the application of neuroscience techniques to studies of development and plasticity with a specific focus on how neuroscience understanding can influence education. During her academic career she received several awards, served as a reviewer for many journals and granting organizations, and taught numerous courses. She has published over two dozen peer reviews scientific papers which have been cited by almost 4000 other papers. Dr. Temple joined what is now NielsenIQ at the end of 2010 leading the neuroscience relationship with some of their largest clients. She now leads the global neuroscientist team that provides neuroscience expertise for all projects that incorporate neuroscience and behavioral science methodology. She has found great joy and challenge in applying neuroscience to real world business problems in a way that maintains scientific rigor but has direct business application. Her passion is helping make neuroscience accessible to teams in ways that can truly impact their business.
Abby Thorsgaard
Research & Insights Manager, NA & Global Functions
TikTok
Abby Thorsgaard works on TikTok’s Marketing Science team in New York as Research & Insights Manager, NA & Global Functions at TikTok. In this role, she delivers consumer insights that support the efforts of marketing and sales teams. Abby leverages her past market research experience, which has been on the vendor side utilizing neuromarketing techniques, as well as on the agency side, to design custom mixed-method studies. These large-scale research programs provide strategic recommendations and proof points about the unique benefits of TikTok’s platform and growing community.
Michael Tscherwinski
Principal, Media
Circana
Michael Tscherwinski is the Principal, Media of Circana.
Bio coming soon!
Duane Varan, Ph.D.
CEO
MediaScience
Duane Varan is CEO of MediaScience, a leader in lab-based audience research, and CEO of Hark Connect, MediaScience’s new Qual Tech™ division building new tools for qualitative research. Dr. Varan is the recipient of numerous awards including the Australian Prime Minister’s award for University Teacher of the Year. He is also author to over 80 peer-reviewed publications and is a pioneer in numerous advanced measures of audience behavior across biometrics, response latency testing, facial expression analysis and eye tracking.
Deepak Varma
Head of Neuroscience Insights
Kantar
Deepak Varma is the Head of Neuroscience Insights of Kantar.
Bio coming soon!
Edouardo Vitale
Data Scientist
TelevisaUnivision
Edouardo Vitale is a Data Scientist at TelevisaUnivision.
Bio coming soon!
Jon Watts
Managing Director
CIMM
Jon Watts is Managing Director of CIMM, the Coalition for Innovative Media Measurement. He has 25 years of professional experience in media and advertising, in the US and internationally, working as an advisor and consultant to major media and technology enterprises, investors, policy makers and regulators.
At CIMM, Jon is leading a range of initiatives, including work on the future of cross-platform measurement, the transition to a multi-currency market, and the use of data across the TV ecosystem. Jon is also Executive Director at The Project X Institute and Editorial Director of Beet.TV’s events and industry retreats.
Prior to moving to the US from the UK, Jon founded and led MTM, an international research and strategy consultancy. He graduated from Cambridge University with a top first in Social and Political Science and has an MPhil in Social and Political Theory. Follow Jon Watts on LinkedIn.
Matt Weinman
Senior Director of Advanced Advertising Product Management
TelevisaUnivision
Matt Weinman is a media executive with 15+ years of experience in data-driven advertising products at premium video publishers and TV broadcasters as well as ad-tech start-ups. He is currently the Senior Director of Advanced Advertising Product Management at TelevisaUnivision where he leads the initiatives for bringing innovative new ad solutions to market. Prior to joining TU he was Product Director at MadHive, a CTV enterprise platform. Previously he spent many years at Viacom, AMC Networks, VideoAmp, and Nielsen.
Tom Weiss
Chief Data Scientist
MarketCast
Tom Weiss is Chief Data Scientist of MarketCast.
Bio coming soon!
Johanna Welch
Leader, Comms Lab team
Mars Horizon
Johanna Welch leads the Comms Lab team for Mars Horizon. She works across all global markets & brands to future-proof Mars’ media & creative excellence through transformation of agile measurement, insight-hacking, and thought leadership on the most effective communication strategies. She is responsible for the award-winning and proprietary Mars creative & media measurement suite and helps the business improve millions of dollars of media spend to unlock sticky memory structures & long-term growth for Mars brands. Johanna has 12 years of industry experience supporting winning brand strategies across media, content, innovation, portfolio, packaging, and incrementality.
Brian West
SVP, Data & Measurement Strategy
NBCUniversal TV & Streaming
Brian West is the SVP, Data and Measurement Strategy of NBCUniversal TV & Streaming.
Bio coming soon!
Brian Wieser, CFA
Principal
Madison and Wall, LLC
Brian Wieser, CFA, is principal of Madison and Wall, LLC. With more than 20 years of experience at WPP, Interpublic, Simulmedia, Lehman Brothers, Deutsche Bank and Pivotal Research, he is a strategic financial analyst of global advertising, technology and marketing services businesses, informed by relationships with investors as well as media company, marketing, agency and ad tech practitioners.
Anna Wilgan
VP Product Marketing
Kantar
Anna Wilgan is the VP Product Marketing of Kantar.
Bio coming soon!
Lindsey Woodland, Ph.D.
Group Vice President of Client Data Science
605
Lindsey Woodland, Ph.D. is Group Vice President of Client Data Science at 605. She brings to 605 over a decade of data science experience and extensive work on both the theoretical and practical fronts of client-based data science. Her work has included: developing cross-platform attribution methodologies, creating an optimized persuadable targeting solution and leading solutions for some of the biggest brands and media companies. At 605, Lindsey leads the development and application of analytical methods and processes that push the boundaries of TV measurement by helping clients advance their insights and drive success. She has played an instrumental role in the development, execution and success measurement of various large scale data science solutions, and was the lead developer of 605 IMP4CT, the company’s always-on ad campaign attribution solution.
Tania Yuki
CMO & EVP Digital
Comscore
Tania Yuki is currently CMO & EVP Digital of Comscore. She re-joined Comscore in late 2021 after Shareablee, the venture-backed technology startup that she founded in 2013 and led as CEO through to the end of 2021, was acquired by Comscore. Prior to founding Shareablee, Tania led product management for Comscore’s Video Metrix, the world’s leading online video and CTV ratings service, and was also VP Advertiser Solutions at Visible World (acquired by Comcast). Tania currently participates on the World Economic Forum’s Media and Entertainment Council and sits on the Board of the American Australian Association. She recently served on the Government of Dubai Media Office’s Future Council for Media and the Recording Academy’s Grammy Awards Digital Council where she led initiatives specifically focused on social media marketing and optimization in growing the Grammy Awards’ digital brand. Tania also founded wimLink, an organization that holds regular events and seminars to promote entrepreneurship, leadership and professional development for women at the intersection of media and technology.
Andrea Zapata
EVP, Head of Ad Sales Research, Measurement and Insights,
Warner Bros. Discovery
Andrea Zapata serves as EVP, Head of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery. In this role, Zapata oversees research for Warner Bros. Discovery’s portfolio of linear and digital brands, marketplace intelligence, category and client insights as well as outcome focused research for advertisers.
Zapata brings a wealth of experience in media where she has brought an innovative approach to her work, demonstrating the value and impact that research, data and insights can have on a business. Previous to her role at Warner Bros. Discovery, Zapata served as Head of Research, Data and Insights for WarnerMedia. Prior to WarnerMedia, she was Vice President of West Coast Sales at Vevo, responsible for building on the momentum of their US sales teams’ in-market strategy and maximizing the value of premium music videos. In addition, Zapata has held research leadership positions at Effectv, and Hulu. At Hulu, she built the research practice from the ground up, making critical changes in the company’s go-to-market sales narrative.
Lauren Zweifler
SVP Insights & Research, Client Strategy & Insights Org
Warner Bros. Discovery
Lauren Zweifler leads the Insight & Research function at NBCUniversal. She oversees various areas of thought leadership that include consumer engagement to brands & media and Multicultural Inclusion. Additionally, she collaborates with various sales business units on initiatives that provide continuous insights to clients to support brand brief building and media investments. Prior to NBCU, she worked at Screenvision Cinema Advertising where she established the company’s marketing research department to develop key revenue driving insights. Preceding her role at Screenvision, Lauren played a pivotal role at AMC Networks by steering the company’s transition from a single-based revenue stream to dual. She had also worked at Discovery and Turner. Lauren has spoken at numerous industry events, including the Horowitz Multi-Cultural Conference, Media Insights & Engagement Conference and the ARF Audience Measurement Conference. She is also active with various industry organization from ANA AIMM, SeeHer, ARF and more.