2022 Board of Directors & Trustees ARF Board of Directors | ARF Trustees | ARF Charitable Foundation Board of Directors MSI Trustees | CIMM Board of Directors ARF Board of Directors Scott McDonald, Ph.D. CEO & President, ARF Nishat Mehta President, Global Products & Solutions, IRI Media Center of Excellence Chair Mary Ann Packo Senior Partner, Hypothesis Group Immediate Past Chair Mark Truss Chief Research Officer, Wunderman Thompson Vice Chair Tim Perzyk Vice President Global Business Marketing & Research, Twitter Treasurer Abby Mehta SVP, Marketing Insights & Media Analytics Executive, Bank of America Secretary Brian Cooper Vice President, Demand, Data & Digital, Juniper Networks Tina Daniels Managing Director Agency and Brand Analytics, Google Pete Doe Chief Research Officer, Nielsen Andy Fisher Head of Merkury Advanced TV, Merkle Chris Fosdick Managing Partner, The Cambridge Group Bill Livek CEO & Executive Vice Chairman, Comscore Carl Mela T. Austin Finch Foundation Professor of Marketing, Duke University Kirti Singh Chief Analytics & Insights Officer, P&G Andy Smith Senior Vice President Consumer Insights, Flowers Foods Radha Subramanyam, Ph.D. President and Chief Research & Analytics Officer, CBS ARF Board of Trustees Kelly Abcarian Executive Vice President, Measurement & Impact, Advertising & Partnerships, NBCUniversal Tina Allan Global Partner, Science and Connections, FCB Vassilis Bakopoulos SVP, Head of Industry Research, Mobile Marketing Association Neha Bhargava Director, Advertising Research, Meta Claire Browne Vice President, Director of Media Research, RPA Chris Bruderle Vice President, Research & Insights, IAB Renee Cassard Chief Research Officer, Omnicom Media Group Kelly Castellon Associate Director, Multicultural Analytics, GroupM Josh Chasin Chief Measurability Officer, VideoAmp Keri Degroote Senior Vice President of Research & Analytics, SXM Media Seth Duncan Chief Data Officer, Real Chemistry Colleen Fahey Rush EVP & CRO, Paramount Amy Fenton Head of Ad Solutions, MarketCast Lindsay Franke EVP, Head of Creative Excellence, Ipsos Colleen Funkey Vice President Consumer Insights, Estee Lauder Companies Dr. Joetta Gobell SVP, Data Strategy and Insights, Dotdash Meredith Huw Griffiths Global Chief Product Officer, UM Srishti Gupta Director, Amazon Advertising, Amazon George W. Ivie Executive Director, Media Rating Council, Inc. Renuka Iyer Director, Market Research, Microsoft Ashwini Karandikar EVP, Media & Data, 4A’s Helen Katz SVP, Global Research Lead Data Sciences Practice, Publicis Media Melissa Kim Senior Director Brand & Market Research, Best Buy Gregg Lindner President of Americas, GfK Chairman, MRI-Simmons Joint Venture Megan Margraff Vice President, Data Strategy, Oracle Advertising Ivan Martinez Vice President, Strategic Insights, Brand and Government Programs, UnitedHealth Group Steven Millman Global Head of Research & Data Science, Dynata Tomomi Mimura Global and North America Media Insights Lead, Unilever Barb Murrer VP, Global Marketplace Insights, Levi Strauss & Co. Kyle Papanikolas Senior Director Global Insights, McDonald’s Carrie Patterson Reed Executive Director, Research Studio, VMLY&R Marjorie Reedy Director of Digital & Innovation, Merck Jorge Ruiz Head of Measurement, TikTok Roberto Ruiz EVP, Research, Insights & Analytics, Univision Communications Inc. Michael Schoen SVP and GM, Marketing Solution, Neustar David Shiffman EVP, National Research & Analytics, iHeartMedia Nancy Smith President & CEO, Analytic Partners Audrey Steele EVP, Ad Sales Research, Insights and Strategy, FOX Cole Strain Senior Director, Audience Products, Samba TV Shyam Venugopal Vice President, Global Media & Consumer Data Strategy, PepsiCo Nicole Whitlow Head of Brand & Advertising Insights, Whirlpool Corporation Edwin Wong SVP Insights & Innovation, Vox Media Andrea Zapata EVP, Ad Sales Research, Measurement and Insights, Warner Bros. Discovery MSI Board of Trustees Martyn J Crook VP Business Insights, Data and Analytics, United HealthCare Services, UnitedHealth Group Jean-Pierre DubĂ© James M. Kilts Distinguished Service Professor of Marketing, University of Chicago Booth School of Business Sunil Gupta Edward W. Carter Professor of Business Administration, Harvard Business School Sandy Jap Sarah Beth Brown Professor of Marketing, Emory University Goizueta Business School Barbara Kahn Patty and Jay H. Baker Professor of Marketing, The Wharton School at University of Pennsylvania John G. Lynch, Jr. Distinguished Professor, Leeds School of Business, University of Colorado-Boulder Carl Mela T. Austin Finch Foundation Professor of Marketing, Duke University Shannon Nutter Principal, Head of Proposition and Customer Experience – Vanguard Superannuation, The Vanguard Group Elena Pinakatt Vice President, Global Marketing Analytics, The Coca-Cola Company Sarah Walters Vice President, US Cardiovascular & Metabolic Diseases, AstraZeneca US ARF Charitable Foundation Board of Directors Moneesha Banerjee Executive Vice President, Ipsos North America Andrea Bertels Vice President, Global Responsibility & Sustainability, Nielsen Executive Director, Grantmaking, Nielsen Foundation Nielsen Kristin Branch Director of the A.C. Nielsen Center for Marketing Analytics and Insights, Wisconsin School of Business Deborah Campbell Vice President of Consumer and Marketplace Insights, Verizon Communications Gloria Cox Senior Partner, The Cambridge Group Louis Jones Media & Marketing Consultant Scott McDonald, Ph.D. CEO & President, ARF Jed Meyer NA, Media Domain Leader, Kantar Linda Vytlacil, Ph.D. Walton Family Charitable Support Foundation Endowed Chair of Data Analytics and Professor of Marketing & Data Analytics, Soderquist College of Business | John Brown University
