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In the Press

2021

In The Press Five New Partners Join ARF Diversity Initiative
RESEARCH LIVE, 12/14

In The Press Movers & Shakers: Bumble, El Pollo Loco, Playboy, Lowe’s and more
Campaign US, 12/09

In The Press THE DAILY NEWS QUEUE
THE DAILY NEWS QUEUE, 12/01

In The Press Kelly Day jumps from ViacomCBS to Amazon
Cynopsis, 12/01

In The Press Movers & Shakers: Corona, Reese’s, PetSmart, Vans and more
Campaign US, 12/01

In The Press ARF Launches Marketing Optimization / Insights Program
MRWeb, 11/30

In The Press C+R Research, Initiative, Kantar, Levi Strauss & Co. and SKIM Support The ARF Workforce Initiative for Diversity and Excellence; Second Cohort of Scholars Announced
New partners to contribute over $140,000 to advertising, media and research/analytics industry’s scholarship program

Nine new scholars selected from ARF WIDE public university partners University of California Berkeley, John Jay College of Criminal Justice at the City University of New York, The Ohio State University and University of Wisconsin Madison
ARF PRESS RELEASE, 12/07

In The Press The ARF and the NYU School of Professional Studies Launch Certificate Program in Marketing Optimization and Insights
Initiative looks to address industry need for more effective application of research and analytics to campaign development
ARF PRESS RELEASE, 11/30

In The Press Attribution Accelerator Day 4: Recency, Creative Take Center Stage
MediaPost, 11/19

In The Press Ocean Spray Is Getting More Juice Out Of Attribution With RCT Testing
Ad Exchanger, 11/19

In The Press Attribution Accelerator Day 3: Improving Marketing Model Approaches
Media Daily News, 11/18

In The Press Attribution Accelerator Day 2: Do NOT Ignore Long-Term Ad Effects
Media Daily News, 11/17

In The Press When It Comes To Modeling, Are We Still Doing Precise Things With Imprecise Data?
Media Daily News, 11/16

In The Press The Future Of Measuring A Fragmented Media Landscape
Forbes.com, 11/14

In The Press Jon Watts Named CIMM MD as Clarke Readies to Retire
MRWeb, 11/11

In The Press Jon Watts to Succeed Jane Clarke at Coalition for Innovative Media Measurement
Variety, 11/9

In The Press CIMM CEO Jane Clarke Announces Retirement
AdWeek, 11/9

In The Press CIMM Changes Guard: Watts Succeeds Clarke
MediaPost, 11/9

In The Press Jon Watts Named To Succeed Jane Clarke as Head of CIMM
NextTV, 11/9

In The Press CIMM Readies Leadership Transition
Radio + Television Business Report, 11/9

In The Press Jon Watts Named Managing Director of The Coalition For Innovative Media Measurement
Jane Clarke, CEO and MD of CIMM since its founding, to retire
ARF PRESS RELEASE, 11/9

In The Press   In The Press CIMM/ARF Updates Lexicon As Technology Reshapes Media Market
MediaPost, 11/8

In The Press   In The Press A Common Language for Media Measurement
Radio & Television Business Report, 11/3

In The Press   In The Press CIMM and the ARF Release Lexicon 4.0: A Common Language for
Media Measurement
CIMM & ARF PRESS RELEASE, 11/4

In The Press 2020 Census “Shape your future. Start Here.” Campaign Named Grand Winner of the 2021 ARF David Ogilvy Awards; First-Ever SeeHer Recipient Awarded
Angela Yee, co-host of The Breakfast Club and creator of “Angela Yee’s Lip Service” podcast, hosted ceremony recognizing the research and creative behind the most innovative advertising campaigns
ARF PRESS RELEASE, 10/7

In The Press Cross-Media Measurement: How About Never, Is Never Good For You?
MediaPost, 9/23

In The Press NBCU Highlights Three Measurement Providers As Alternatives To Nielsen
Ad Exchanger, 9/23

In The Press P&G’s Measurement Cornerstones
Television News Daily, 9/22

In The Press P&G’s Pritchard calls out Sisyphean challenges around improving measurement
Marketing Dive, 9/22

In The Press P&G’s Measurement Cornerstones
MediaPost, 9/22

In The Press Do I Have Your ‘Attention?’
MediaPost, 9/21

In The Press THE WEEK AHEAD: Marketing and media events to watch for Sept. 20-26
Ad Age, 9/19

In The Press The Advertising Research Foundation has called for the advertising industry to embrace greater transparency and cooperation…
Cynopsis, 9/15

In The Press The ARF Says Ad Supported Free Media Is `Under Threat’
Newsbreak, 9/15

In The Press The ARF Says Ad Supported Free Media Is `Under Threat’
TVTech, 9/15

In The Press The ARF Says Audience Measurement Is At A Crossroads – With The Future Of Ad Supported Media At Stake
Calls for industry to undertake robust trials of inter-operable solutions and embrace greater transparency and cooperation
ARF PRESS RELEASE, 9/14

In The Press ARF Publishes Report ‘Demystifying’ Identity Resolution
MediaPost, 8/3

In The Press The Newest Matching Donation Grant for the ARF Workforce Initiative for Diversity and Excellence
Cynopsis, 7/29

In The Press For Good
Campaign US, 7/29

In The Press The ARF Announces Dollar-for-Dollar Donation Matching Benefiting ARF Workforce Initiative for Diversity and Excellence Program
ARF president and CEO to personally match any dollar raised until September 6, 2021 up to $125,000
ARF PRESS RELEASE, 7/26

In The Press MSI Announces Executive Director for 2022-2023
The Marketing Science Institute (MSI) is proud to announce John G. Lynch, Jr., Leeds School of Business, University of Colorado Boulder, as the MSI Executive Director for 2022-2023.
MSI PRESS RELEASE, 7/6

In The Press The Sky Is Not Falling
AdExchanger, 7/6

In The Press Sequent’s Sylvester Receives ARF’s 2021 Ephron Award
MediaPost, 6/30

In The Press The ARF Announces 2021 Great Mind Awards Recipients
Sequent Partners’ Alice K. Sylvester selected as Erwin Ephron Demystification Award honoree and Avocados From Mexico’s Alvaro Luque chosen as CMO Award winner
Great Mind Awards recipients to be celebrated virtually on August 12 and as featured ARF content throughout the summer
ARF PRESS RELEASE, 6/30

In The Press ARF Syndicated Study Is A First, And According To Research Chief, May Not Be Its Last
MediaPost, 6/29

In The Press Tuesday Stir
Adweek, 6/29

In The Press The Advertising Research Foundation announced a study…
Cynopsis, 6/29

In The Press ARF Teams With Vendors To Launch Device Sharing Study, Will Apply To MRC To Accredit It
MediaPost, 6/28

In The Press The Advertising Research Foundation announced a study…
Cynopsis, 6/28

In The Press ARF Partners for Household Digital Device Study
MRWeb Newsletter, 6/28

In The Press The ARF Launches Initiative To
Study Digital Account And Device Sharing
The research project, sponsored by 605, Experian, Innovid, Neustar, The NPD Group, Verizon and VideoAmp, will produce a common set of unbiased measures defining account and device sharing and provide a holistic view into consumer habits
ARF PRESS RELEASE, 6/28

In The Press CIMM Launches Passive TV Measurement Study
MRWeb, 6/18

In The Press CIMM Launches Pilot To Understand Time Spent Across ‘Every’ TV Platform
MediaPost, 6/16

In The Press New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers
Marketing Technology Insights, 6/15

In The Press State of Streaming Ads Ignites Contention, Report Shows
Ad Age, 6/14

In The Press   In The Press COMMENTARY: Ad Industry Wrestles With Measurement In New Privacy-Compliant World
MediaPost, 4/28

In The Press The Advertising Research Foundation announced its inaugural class of scholars
Cynopsis, 4/27

In The Press Streaming summer: 79% of Americans plan to stick with streaming TV
The Drum, 4/26

In The Press The ARF Announces Scholars, Participating Schools and New Donors for the 2021 ARF Workforce Initiative for Diversity and Excellence Program
AiThority, 4/26

In The Press COMMENTARY: Are We Ready To Take The Red Pill?
MediaPost, 4/23

In The Press How Brands Can Succeed After The Pandemic
Forbes, 4/22

In The Press The ARF Announces Scholars, Participating Schools and New Donors For The 2021 ARF Workforce Initiative for Diversity and Excellence Program
First group of scholars selected by public university partners at University of California Berkeley, John Jay College of Criminal Justice at the City University of New York, The Ohio State University and University of Wisconsin Madison
AT&T, ViacomCBS and Meredith Corporation join Verizon, the Nielsen Foundation, GfK and Ipsos as newest donors of the program
ARF PRESS RELEASE, 4/22

In The Press Interview with Horst Stipp, EVP, Research & Innovation, ARF.
DAIS: Advertising Effect – Daily Business, 3/25

In The Press Google Triggers Backlash After Rejecting Plans To Replace Cookies With Personal IDs
MediaPost, 3/3

In The Press MediaMath Integrates With LiveIntent’s NonID, As Google Confirms Alternative Tracking Changes
MediaPost, 3/3

In The Press THE WEEK AHEAD: PINTEREST HOSTS AD SUMMIT AND ZOOM REPORTS EARNINGS
Ad Age, 2/28

In The Press Televisionation: ARF’s Scott McDonald and Paul Donato on the Future of Advertising
TVOT, 2/24

In The Press Ad Measurement and Revenue Attribution 2021: Identity Crisis Adds to Long-Standing Challenges
MediaPost, 1/11

In The Press Why 2020 Was A Year Of Both New And Old Normals
MediaPost, 1/4

2020

Expert Insights on The Future of U.S. Polling and Forecasting
MediaPost, 12/04/2020

The Advertising Research Foundation To Integrate the Marketing Science Institute
AdTech Daily, 11/23/2020

Research Says News Is Under-Used by Advertisers
Media Village, 11/23/2020

COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MediaPost, 11/20/2020

Research Cooperators (Polls, Surveys, Panels) are Different from Non-Cooperators
Media Village, 11/19/2020

Attribution & Analytic Models – Incredible! But Only As Good As The Plethora Of Databases Involved
MediaPost, 11/18/2020

When Media ‘Exposure’ Is Not Audience ‘Viewing’ Or ‘Hearing’ There Can Be No Ad Outcomes!
MediaPost, 11/17/2020

Crackle Announces Program Selection in Premium OTT
Media Village, 11/17/2020

Advertising Research Foundation acquires Marketing Science Institute
CEO Update, 11/16

Modeling The Full Value Of Marketing Investments: Doing Precise Things With Imprecise Data?
MediaPost, 11/16/2020

MSI TO JOIN THE ARF
ResearchLive, 11/16/2020

The Advertising Research Foundation released a guide that examines solutions measuring lift and ROI
CYNOPSIS MEDIA, 11/16/2020

ARF Acquires Marketing Science Institute
Quirk Newsletter, 11/13/2020

ARF to Merge with Marketing Science Institute
MRWEB, 11/13/2020

ARF Acquires Marketing Science Institute
MediaPost, 11/13/2020

The Advertising Research Foundation To Integrate the Marketing Science Institute
Association devoted to marketing science and research will become division of the ARF
ARF PRESS RELEASE, 11/12/2020

Need A Lift, The ARF Has A Guide For You
MediaPost, 11/12/2020

OTTxSCIENCE 2020
Morning Consult, 10/27/2020

OTTxSCIENCE 2020
Morning Consult, 10/26/2020

Goodby, Silverstein & Partners captures a moment of social injustice … and the ARF’s Grand Ogilvy Award
WARC, 10/22/2020

Courageous Conversation Global Foundation’s ‘Not A Gun’ Campaign is Grand Winner of 2020 ARF David Ogilvy Awards
Little Black Book, 10/12/2020

The 2020 ARF David Ogilvy Awards winners included Courageous Conversation Global Foundation’s “Not A Gun” Campaign
CYNOPSIS MEDIA, 10/12/2020

Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Marketing Technology Insights, 10/09/2020

Courageous Conversation Global Foundation’s “Not A Gun” Campaign is Grand Winner of the 2020 ARF David Ogilvy Awards
Awards recognize the research and creative behind the most innovative advertising campaigns across a variety of categories
ARF PRESS RELEASE, 10/08/2020

More Americans share social security, financial and medical information than before the pandemic
ZDNet, 10/01/2020

GM CEO Locked In For CES Keynote. Will She Discuss the Connected Car?
Radio + Television Business Report, 9/25/2020

Can The ANA Drive Equitable Cross-Media Measurement?
MediaDailyNews, 9/24/2020

Can The ANA Drive Equitable Cross-Media Measurement?
Business Insider, 9/24/2020

GM, Pepsi, BofA, Ampersand, Needham and More: Top Takeaways from ARF 2020
MediaVillage, 9/24/2020

The Future Of The Entertainment Sector Revealed At ARF Conference
MediaPost, 9/23/2020

MORE AMERICAN CONSUMERS WILLING TO SHARE SENSITIVE DATA
ResearchLive, 9/23/2020

TV Attribution Providers’ Data ‘Highly Inconsistent’: CIMM, 4As Study
Television News Daily, 9/23/2020

CIMM: Attribution Suffers From Inconsistent TV Exposure Data
Broadcasting+Cable, 9/23/2020

Pandemic drives willingness of more consumers to share personal info
WARC, 9/23/2020

Census, Radio Take Center Stage At ARF Audience Science Conference
MediaPost, 9/22/2020

Consumer Behavior Changing When It Comes To Sharing Sensitive Information: ARF Study
MediaPost, 9/22/2020

More Consumers Willing to Share Sensitive Information Like Their Social Security Number, Reveals Latest ARF Privacy Study
Third annual report explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and trust in institutions in the context of the COVID-19 pandemic
ARF PRESS RELEASE, 9/21/2020

Questions CEOs are Asking About Marketing
MediaVillage, 9/18/2020

2020 ARF David Ogilvy Awards Finalists Announced
AIthority, 9/10/2020

2020 ARF David Ogilvy Awards Finalists Announced
Proceeds from the now virtual ceremony on October 8th will help fund ARF WIDE
ARF PRESS RELEASE, 9/10/2020

Verizon and the Nielsen Foundation Are Top Donors to the ARF’s Diversity Initiative
The ARF’s President and CEO encourages industry to donate by Labor Day
Companies contributing more than $25,000 will be honored at this year’s
ARF David Ogilvy Awards
ARF PRESS RELEASE, 9/1/2020

Stakeholder Value of Research Departments Almost Unanimously Perceived as High by Consultancy Employees
Fifth ARF Organizational Benchmark report finds that most consultancies in the media and advertising ecosystem are small and have a centralized research and analytics structure
ARF PRESS RELEASE, 8/27/2020

Randomized Control Testing: A Science Being Tested To Measure An Advertiser’s ROI
Forbes, 8/3/2020

Randomized Control Testing: It’s Complicated!
MediaPost, 7/31/2020

The Future of Agencies and Marketers is Proof-Based
MediaVillage, 7/30/2020

Advertising Revenues Projected To Decline In 2020 Worldwide
Forbes, 7/27/2020

84% of Media Companies Highly Rate Their Ability to Translate Research into Business Actions
Fourth ARF Organizational Benchmark report reveals the similarities and differences between large and small media and entertainment companies
ARF PRESS RELEASE, 7/16/2020

Seventy-nine percent of media companies believe that key stakeholders rely on research and analytics
CYNOPSISMEDIA, 7/17/2020

ARF Announces Initiative To Advance Cross-Platform ROI Analysis Through Application Of Randomized Control Trial Measurement
ARF PRESS RELEASE, 7/14/2020

2020 ‘Ephron’ Award Recipient: Josh Chasin
MediaPost, 7/10/2020

Some CPG brands face no easy way forward amid historic reckoning with race
Marketing Dive, 6/24/2020

A historic reckoning with race leaves problematic food brands without an easy path forward
Food Dive, 6/24/2020

Customer Loyalty Overrated — Marketers Should Consider Consumer Habits Instead
MediaPost, 6/23/2020

The ARF has established ARF WIDE: Workforce Initiative for Diversity and Excellence
Cynopsis, 6/18/2020

TikTok’s Huge US Growth Projections; Amazon’s Media Businesses Valued At $500B
AdExchanger, 6/18/2020

THE ARF LAUNCHES DIVERSITY INITIATIVE
Research Live, 6/18/2020

ARF CEO will match $150,000 in donations to diversity effort
Ad Age, 6/17/2020

ARF Launches Diversity Drive
MrWeb, 6/17/2020

ARF Launches Diversity Program and Scholarships
NextTV, 6/17/2020

Two-Thirds of Large Research Companies Have a Decentralized Insights Structure
Third ARF Organizational Benchmark report reveals the similarities and differences between large and small research companies.
(ARF PRESS RELEASE, 5/05/2020)

There is a Significant Divide between Small and Large (500+ employees) Research Companies when it comes to Department Structures
Cynopsis Media Tech Update, 5/11/2020

Research Companies More Focused on Sales vs Equity Than Ad Agencies
MediaPost, 5/7/2020

Big Agencies Put Less Stock In ‘Sales’ As A Metric For Measuring ROI Than Smaller Shops Or Clients
MediaPost, 4/24/2020

Insights and Analytics Functions Are Centralized and Highly Rated in Both Large and Small Agencies
Second ARF Organizational Benchmark report reveals the similarities and differences between large and small agencies
(ARF PRESS RELEASE, 4/23/2020

DISRUPTION REPORT
MediaPost, 4/20/2020

Four Articles, Same Conclusion.
Radio Ink, 4/17/2020

How coronavirus could usher in a new era of brand purpose
Marketing Dive, 4/17/2020

How Crisis Is Accelerating Shift In Brand Purpose From ‘You’ To ‘Us,’ And What You Can Do About It
MediaPost, 4/17/2020

Morning Consult Brands: Grey New York Said to Furlough 3.5% of Staff for 3 Months
Morning Consult, 4/16/2020

ARF chief provides insights for surviving a downturn
WARC, 4/13/2020

Consumer Confidence Cratered Thanks To COVID – But There Are Glimmers Of Hope
AdExchanger, 4/10/2020

Do We Have A ‘Wartime’ Or A ‘Depression’ President? The Answer Will Determine The Election
MediaPost, 4/9/2020

Birds Eye avoids freezing its branding efforts during lockdown
WARC, 4/8/2020

History Shows Marketers Who Keep Spending During Downturns Fare Much Better
Ad Age, 4/6/2020

News Publishing Deemed ‘Essential,’ but COVID-19 Spells Doom
Industry Intelligence, 4/2/2020

Sales Key KPI for Advertisers, Finds ARF Survey
RESEARCHLIVE, 4/2/2020

The ARF’s Paul Donato Reveals the Path and Speed of Industry Change in Research
Weisler Media Blog, 4/2/2020

Despite Experts Advising the Contrary, Advertisers of All Sizes Cite Sales as Most Common KPI for Evaluating Ad ROI
New ARF report sheds light on how advertisers view their respective research/insights departments and how that differs by company size.
Larger companies tend to have a decentralized research/insights structure–with their advertisers more likely to be dissatisfied than their smaller counterparts.
(ARF PRESS RELEASE, 3/31/2020)

How To Find The Bright Spots In A Bad Ad Economy
Ad Exchanger, 3/31/2020

Insights: Adapting Hollywood To The Pandemic, And What Happens Hereafter
TubeFilter, 3/31/2020

ARF Study Finds Sales, Not Branding Metrics, Are Top Advertising ‘KPI’
MediaPost, 3/31/2020

Three Views of the Global Advertising Market: An ARF Virtual Town Hall
MediaVillage, 3/30/2020

Gang Aft Agley
MediaPost, 3/30/2020

Ad Execs To IAB: Pandemic Worse Than Financial Crisis, Having Substantial Immediate Impact
MediaPost, 3/27/2020

Why COVID-19 Is Like Being Stranded In The Arctic, And Why You Shouldn’t Freak Out
MediaPost, 3/26/2020

Magna Slashes 2020 Ad Outlook, Boosts 2021
MediaPost, 3/26/2020

Local News Outlets Dealt a Crippling Blow by This Biggest of Stories
New York Times, 3/23/2020

Covering The Ad Industry In The Time Of COVID-19
MediaPost, 3/23/2020

Brands may need new positioning in response to COVID-19
WARC, 3/23/2020

Comscore, Kargo implement new brand safety tools addressing coronavirus
MarketingDIVE, 3/19/2020

The ARF Partners with the U.S. Census Bureau to Raise Awareness and Participation for the 2020 Census
The ARF (Advertising Research Foundation) has partnered with the U.S. Census Bureau to help build awareness of and encourage participation in the 2020 Census.

As a national partner, the ARF will support the marketing and awareness efforts around the census, such as hosting events, providing speaking opportunities and advertising. (ARF PRESS RELEASE – 3/19/2020)

An Ad Industry Forecast You Never Wanted To See
MediaPost, 3/18/2020

3 strategies for strengthening brands amid coronavirus uncertainty
Marketing Dive, 3/18/2020

Verily Coronavirus Site Overwhelmed, Requires Visitors To Create Google Account
MediaPost, 3/17/2020

ARF Launches Creative Testing Glossary
MrWeb, 2/25/2020

Advertisers Take Responsibility for Fixing Cross-Platform Measurement and the Consumer Ad Experience
MediaVillage, 2/26/2020

ARF Releases Comprehensive Glossary of Creative Testing Terms
MediaVillage, 2/24/2020

Keeping Up With The Ever-Changing Language Of Marketing
Forbes, 2/21/2020

Beyond the cookie: What’s next for attribution?
Marketing Land, 2/17/2020

4 Key Ways The Ad Experience Will Be Reinvented In The Next Decade
AdAge, 1/30/2020

52% of retailers will boost 2020 social media ad budgets, study says
Mobile Marketer, 1/23/2020

As Google Chrome crumbles the third-party cookie, what’s next for adtech?
The Drum, 1/15/2020

How Personalization Strategies Can Backfire on Financial Marketers
The Financial Brand, 1/07/2020

Personalisation will be 2020’s most overhyped marketing practice
The Drum, 1/07/2020

Interview with the President of the ARF, Dr. Scott McDonald: 2019 Changes and 2020 Predictions
Brand Bytes, 1/02/2020

2019

Is Chaos Our New Normal?
Forbes, 12/07/19

Accenture: More consumers willing to share data when there’s transparency
Retail Dive, 10/17/19

ARF Reveals Its Plans for 2020
HispanicAd.com, 10/16/19

ARF Reveals Its Plans for 2020
MediaVillage, 10/11/19

The best digital marketing stats we’ve seen this week
EConsultancy, 10/11/19

Email Marketing 2019:
Still a Leading Touchpoint for Marketers and Consumers Alike
EMarketer, 10/10/19

Study: Personalization promise doesn’t urge people to share information
Mobile Marketer, 10/9/19

Personalization Is Not a Motivating Factor For People to Share Their Information
eMarketer, 10/1/19

Top of the Morning (Q&A) with Scott McDonald
Cynopsismedia, 9/23/19

Weekly Wrap: Forget Creative Freedom – Content Thrives on Constraints
Content Marketing Institute, 8/23/19

Launching The Customer Loyalty Programs The Big Guys Use? Slow Your Roll!
Young Startups, 8/22/19

Companies Know California Privacy Law Goes Into Effect by Jan. 1, but Little Else
Morning Consult, 8/21/19

Privacy Study Has Surprises But Also Issues / RBDR
RBDR, 8/20/19

Consumers less willing than ever to share personal data, even for customized experiences, survey finds
Becker’s Hospital Review, 8/19/19

Addressable TV, retail sales, data privacy: 5 killer stats to start your week
Marketing Week, 8/19/19

ARF: Consumers Slightly Less Likely To Share Their Data In 2019.
Inside Radio, 8/19/19

Bad Guys Make Out: Hacking Victims Will Pay Big Bucks To Ransom Data
MediaPost, 8/16/19

Consumers are less willing to share their personal data, even in exchange for tailored advertising
Econsultancy, 8/16/19

The Scary Face Of Data: Consumers Are More Wary Than A Year Ago
MediaPost, 8/15/19

People Are Becoming More Reluctant To Share Personal Data, Survey Reveals
Forbes, 8/15/19

ARF: The Price Consumers Put On Their Data
MediaPost, 8/15/19

American Consumers Less Willing to Share Data
Research Live, 8/15/19

Personalization offer doesn’t lead to more personal data sharing
MarketingLand, 8/14/19

Promise of personalization has little impact on consumer willingness to share data, study reveals
MarketingDive, 8/14/19

Consumers Less Likely to Share Data, ARF Finds
Broadcasting & Cable, 8/14/19

Consumers Less Likely to Share Data, ARF Finds
Multichannel News, 8/14/19

ARF Study Finds Slight Decline in Consumer Willingness to Share Data in Past Year
The ARF’s second annual privacy study explores shifts in consumer attitudes towards digital privacy, mobile vs. PC usage, and how trust in institutions has changed.
— Consumers are slightly less likely to share their data in 2019 compared to the year prior, according to the ARF’s (Advertising Research Foundation) second annual Privacy Study, an annual survey launched as part of an initiative to advance data privacy and protection guidelines for the advertising industry. (ARF PRESS RELEASE – 8/14/19)

Brands Can Bring down Walled Gardens, but Only If They Want To
MARTECHSERIES, 8/13/19

Levi’s tailors sports marketing strategy as athletes become influencers
Marketingdive, 8/13/19

Why Great Creative is Essential
Billboard Insider, 8/7/19

Q&A: MRC’s George Ivie Weighs In On Duration Weighting
MediaPost, 8/5/19

ARF David Ogilvy Awards: 25 years of insight
WARC, 8/1/19

ARF Ogilvy Awards finalists revealed
WARC, 7/19/19

Hershey Takes Less Siloed Approach to Media Buying
PathtoPurchaseIQ, 7/17/19

In the News: Advertising
Cynopsis, 6/27/19

ARF Aims to Boost Research Quality
WARC, 6/27/19

ARF Launches Research Quality Certification Program
Daily Research News Online, 6/26/19

The ARF Establishes Research Quality Certification Program
ARF Press Release, 6/26/19

ARF Launches Program to Certify Ad Research
Broadcasting & Cable, 6/26/19

Solving The Reach Problem
MediaPost, 6/14/19

Warren Was Worried Democratic Town Halls Would Aid Fox’s Image. For Now, She’s Right
Morning Consult, 6/11/19

MMA’s Cognition Research Study Tells Marketers to get a ‘First Second Strategy’.
Indian Television, 5/30/19

Short and accurate! Mobile marketing is all about the one second strategy
BrandEquity.com 5/29/19

YouTube’s new ‘Bumper Machine’ automates 6-second ad production
Mobile Marketer, 5/14/19

Turf war: Can digital heavyweights fend off linear TV’s online land grab?
MarketingDive 5/10/19

Westwood One: Debunking The Radio Myths
Inside Radio, 5/7/19

Meredith and Hearst Magazines Adopt New Data Standard
Mediapost, 5/1/19

Meredith and Hearst Magazines Adopt New Data Standard
adage, 4/30/19

Nielsen Catalina’s Leslie Wood: An Erwin Ephron Demystification Award Winner
MediaVillage, 4/29/19

One-to-one-household marketing requires solving the ‘shareability’ problem
Marketing Land, 4/26/19

Supreme Court Weighs Citizenship Question
MediaPost, 4/23/19

Nielsen Opposes Addition Of Citizenship Question To 2020 U.S. Census As ‘Polluting The Data Set’
All Access, 4/23/19

A CEO’s Plea: Don’t Mess With the Census
Chainstore Age, 4/23/19

Nielsen Opposes Donald Trump Effort To Add Citizenship Query To 2020 Census
Deadline, 4/22/19

Nielsen Makes Case To Supreme Court For Census Status Quo.
InsideRadio, 4/22/19

Half My Data Is Effective — But Which Half?
MediaPost, 4/17/19

Podcasts Move The Needle On Key Ad Metrics
MediaPost, 4/16/19

Streaming Services Keep Eyes On Competition, Consumers Amid Changing Landscape
MediaPost, 4/16/19

‘Reporter’s’ Notebook: ARF Conference, Day One
MediaPost, 4/16/19

ARF Rescinds Cambridge Analytica Award, Says It Acted ‘Unethically’
MediaPost, 4/16/19

Nielsen Offers Data On Podcast Advertising Effectiveness
All Access Music Group, 4/16/19

Nielsen Looks At How Podcasting Advertising Measures Up.
InsideRadio, 4/16/19

‘Reporter’s’ Notebook: ARF Conference, Day One
MediaPost, 4/16/19

ARF chief sees “tangible progress” in a chaotic marketing-research industry
WARC, 4/16/19

ARF chief sees progress in research space
WARC, 4/16/19

Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
MediaPost, 4/16/19

Scott McDonald Reveals What to Expect at the Next ARF AUDIENCExSCIENCE Conference
MediaVillage, 4/10/19

ARF Adopts Ethical Research and Data Collection Code
MrWeb, 4/3/19

ARF Adopts Code of Conduct on Data Collection
Cablefax, 4/3/19

ARF CREATES MEMBER CODE OF CONDUCT
Researchlive, 4/3/19

The ARF Adopts Member Code of Conduct For Ethical Research and Data Collection
CynopsisMedia, 4/2/19

ARF Creates ‘Code Of Conduct’ For Consumer Researchers, Utilizes Seal Of Approval For Compliance
Mediapost, 4/2/19

Find a Short-ad Strategy
AMA, 4/1/19

Uber, Nielsen And Others Urge Supreme Court To Nix Citizenship Question
Mediapost, 4/1/19

Attention, Please: Attention To Advertising Hot Topic Today
Mediapost, 3/29/19

Why Context Matters More Than Ever For Marketers
Forbes, 3/25/19

Kontexteffekte: Kann das Umfeld Werbung effektiver machen?
ard-werbung.de, 3/21/19

Brands Need a “One Second Strategy”
HispanicAd.com, 3/21/19

2019 ‘Erwin Ephron Award’ Winner: Leslie Wood
MediaPost, 3/20/19

Its Today! Live Panel On Making The Case For OOH In Media Plans
OOH Today, 3/19/19

Leslie Wood Named Winner of the ARF’s 2019 Erwin Ephron
Demystification Award
ARF Press Release, 3/20/19

Cross-Platform Measurement Insights from the ARF’s Scott McDonald
CynopsisMedia, 3/18/19

Extending Reach to the Unseen Next New Buyer
MediaVillage, 3/18/19

SXSW X MediaVillage X #AskGenZ: It’s a Wrap!
MediaVillage, 3/14/19

Marketers need a ‘one-second mobile strategy’ says MMA study
The Drum, 3/12/19

‘More about the practicality’: Reality comes to SXSW 2019
Didgiday, 3/8/19

The neuromarketing debate: a harsh criticism and fervent defence
Marketingmag.com, 3/5/19

The media mega-merger that changed everything
Marketplace, 3/4/19

Better Advertising Experiences Start with Data Transparency
Marketing Technology Insights, 2/28/19

The New Rule Of “You”
RadioInk, 2/24/19

ARF Research Will Develop Cross-Platform Measurement, Attribution Standards: CRO Donato
Beet.TV, 2/13/19

Supreme Court To Consider Citizenship Question On Census
MediaPost, 2/15/19

Consider the Source
Radio Ink, 2/10/2019

Will 2019 Be the Year of the Six Second TV Ad
MTA Martech Advisor, 2/7/2019

Why ARF thinks marketers should reconsider their personalization strategy
Marketing Land, 2/5/2019

Viacom’s Colleen Fahey Rush to Join CivicScience Board of Directors
Digital Journal, 1/30/2019

Is Surveillance the Future of Service?
Business of Fashion, 1/29/2019

Tradigital: Powerful combination to boost ROI
The Paducah Sun, 1/26/2019

A 10% Discount? Sure, What Do You Want to Know?
eMarketer, 1/24/2019

Neuromarketing: What You Need to Know
Harvard Business Review, 1/23/2019

BRIEF: Hershey, Tyson, Meredith join new initiative to elevate ad measurement standards
Marketing Dive, 1/16/2019

Judge Nixes Citizenship Question On Census
MediaPost, 1/15/2019

How To Tackle 5 Industry Challenges Of 2019
MediaPost, 1/7/2019

2018

3 Ways To Keep Sales Momentum Post-Holiday
Forbes, 12/31/18

Jerry Lee: ‘Absolutely Committed’ To Improving Spot Creative.
Media Village, 12/21/18

Words Join Numbers in the Data World
Media Village, 12/20/18

Brand Safety Enters The TV Conversation
Cynopsis Media, 11/13/18

What’s The Frequency? Advertisers Deal with Conflicting Data
Ad Age, 11/7/18

ARF’s Paul Donato on Impacting the Ad Effect and Insuring Brand Safety
Media Village, 11/6/18

Ad Trade Groups Are Changing How Data Gets Labeled: Data assessments are getting a makeover
EMarketer, 10/31/18

The Advertising Research Foundation (ARF) acquired the Coalition for Innovative Media Measurement(CIMM).
MediaPost, 10/22/18

ARF’s Acquisition Of CIMM Adds ‘Innovation Incubator’ To Its Research Role
MediaPost, 10/22/18

ARF Acquires Coalition For Innovative Media Measurement.
InsideRadio, 10/22/18

Millennials Enjoy Traditional TV Shows, But In Digital
MediaPost, 10/19/18

The weekly wrap: Carlyle, Crestview, Walmart
Mergers & Acquisitions, 10/19/18

Telstra Divests Itself Of Ooyala; ARF Acquires Fellow Trade Group CIMM
AdExchanger, 10/18/18

Brands Shouldn’t Believe Everything They Read About Themselves Online
Harvard Business Review, 10/17/18

US Trade Body Merger: CIMM Becomes Part of the ARF
MRWEB, 10/17/18

ARF Acquires CIMM, Envisions The ‘Skunkworks’ Of Ad Research
Mediapost, 10/17/18

ARF Acquires CIMM and Creates a Measurement Powerhouse
Media Village, 10/17/18

ADVERTISING RESEARCH FOUNDATION ACQUIRES CIMM
Research Live, 10/17/18

October 16, 2018
The Advertising Research Foundation Acquires The Coalition for Innovative Media Measurement
CIMM Will Become Subsidiary of the ARF Focused Upon Measurement Innovation
CIMM CEO and MD Jane Clarke Will Head Division (ARF PRESS RELEASE)

The Perception And Reality Of Multicultural TV Ad Bias
Mediapost, 10/12/18

Implementing the Attribution Accelerator
Mediavillage, 10/10/18

The State of Data Ethics in Advertising
Cablefax, 10/10/18

Measuring Children’s Emotions in Ad Research
Adotas, 10/5/18

Ad groups unveil a new Data Transparency Label
MarTech Today, 10/2/18

New Data Transparency Label looks like nutrition information panel
Marketing Drive, 10/1/18

Ad trade bodies unveil data transparency label inspired by food traffic light labelling
The Drum, 10/1/18

Ad Industry Unveils ‘Nutrition Label’ For Data Transparency
Mediapost, 10/1/18

September 19, 2018
Murrer Named Chairperson of the ARF
Head of Marketplace Insights for Levi Strauss & Co. is first female marketer to hold the position and first based on the West Coast (ARF PRESS RELEASE)

Levi’s Insight Director Made ARF Chairperson
ResearchLive, 9/19/18

ARF Taps Levi’s Murrer As New Chair
Mediapost, 9/19/18

Data Privacy: What People in the US Really Think
adotas, 9/13/18

Not Everyone Wants to Share Their Data in Exchange for Personalization
eMarketer, 9/12/18

Celebrity Trustworthiness Key To Enhancing Brand Credibility Through Endorsements
Adotas, 8/21/18

How six-second ads work for branding
WARC, 8/22/18

Digital Shoppers Value Data Privacy
EMarketer Retail.com, 6/29/18

Has Ad Targeting Gone Too Far?
Adotas.com, 6/21/18

ARF Audience Measurement Conference Tackles TV, Encourages Innovation
Mediapost.com, 6/18/18

Optimism in the Face of Change at the ARF Audience x Science Conference
Mediavillage.com, 6/15/18

6-second TV ads command more attention per second than traditional spots
Marketingdive.com, 6/14/18

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
ResearchLive.com, 6/14/18

Roku Offers Marketing Tips on Reaching Unreachable Cord-Cutters
Onlinevideo, 6/13/18

GroupM US investment head Lyle Schwartz on what AT&T/Time Warner merger means for future M&A
The Drum, 6/13/18

How Viacom uses artificial intelligence to predict the success of its social campaigns
www.Digiday.com, 6/13/18

Less Really Is More: ARF Finds Six-Second Ads Get More Attention Per Second
www.mediapost.com, 6/13/18

Delivering on better metrics
WARC, 6/13/18

June 13, 2018
Short-Form Ads Capture 8% to 11% More Attention Per Second: New original research from the ARF and TVision Insights analyzed 3,300 unique six-second ads in first ever in-home study on short-form ad effectiveness 
(ARF Press Release)

NBCUniversal Takes Aim at Walled Gardens: ‘We’re All Complicit’
Online Video, 6/12/18

Facebook, Google, Amazon New Competitors For NBCUniversal, Ad Sales Chief Says
www.mediapost.com, 6/12/18

Six-Second Video Ads Positioned For Success
www.mediapost.com, 6/11/18

Nielsen Patents Method For Compressing TV Ads, Finds They Can Work Better Than Longer Ones
www.mediapost.com, 6/11/18

comScore Founder Fulgoni Named 2018 Erwin Ephron Demystification Award Winner
www.mediapost.com, 6/4/18

The Voice Of Customer Still Matters
www.forbes.com, 5/28/18

Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018
http://www.videa.tv, 5/23/18

Face time: Will emojis change the way marketers conduct consumer research?
www.mobilemarketer.com, 5/2/18

A Code of Ethics in Research
Forbes.com, 4/9/18

Here’s Looking At You: The Impact Of Facial Gaze On Print Ad Effectiveness
mediapost.com, 4/6/18

ARF Seeks to Enhance Data Ethics
WARC, 4/4/18

It’s All Relative: The Practical and Emotional Context of Impact in Ad Placement Explained
Adotas, 4/2/18

Highlights from the ARF CONSUMERxSCIENCE Conference 
MediaVillage, 3/29/18

Mr. Clean Wins Grand Ogilvy 
WARC, 3/29/18

Soul-Searching from Ad Group that Lauded Cambridge Analytica 
New York Times, 3/28/18

ARF to Unveil Consumer Data Privacy Initiative
MediaPost, 3/26/18

Ad Research Association Wants New Privacy Rules After Cambridge Analytica
Ad Age, 3/26/18

Wild West of Digital Marketing Finally Gets Reined In
Axios, 3/27/18

Emotional Experiment: Advertisers Test Brand Loyalty Drivers
Cablefax, 3/28/18

March 29, 2018
Mr. Clean Brand “Cleaner of Your Dreams” Campaign Named Grand Winner of the 2018 ARF David Ogilvy Awards
Awards recognize those who combine research and creative execution to produce extraordinary advertising campaigns (ARF PRESS RELEASE)

Formerly named Re!Think, the Advertising Research Foundation’s annual flagship event applies a scientific lens to some of today’s most compelling and contentious issues facing the industry (ARF PRESS RELEASE)

Trends Toward Cutting Ad Clutter Picks Up Stream
broadcastingcable.com, 3/12/18

Measuring The ROI Of Marketing: A/B Tests Vs. Market-Mix Models Vs. Multi-Touch Attribution
Forbes.com, 1/23/18