Headline of the Week
In the future–thanks to AI, even death won’t keep consumers from their favorite brands.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
The Unintended Consequences of Privacy Regulations
A study examining regulations designed to protect children finds that such regulations can have undesirable results. Read more »
Targeting New Moms
Sponsored by Nielsen: What does it take for a TV advertising campaign to be on target today?
Christmas Keeps Arriving Earlier
Christmas products, ads, decorations and music arrive earlier each year. There are several reasons for this trend.
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Content Drives Ad Impact
During the recent CIMM Summit and the OTT conference, the importance of content measurement – for both content providers and advertisers – was demonstrated. Read more »
Is “Influenceability” Important?
Market researchers offer a growing list of factors that drive ad impact. A new study suggests that “influenceability” should be a major consideration in marketers’ strategy.
Americans Spend More Time at Home
COVID dramatically increased the amount of time Americans spend at home. Rather than a one-time occurrence, the data show that this increase is actually an acceleration of a long-term trend.
Good News for Movies in Theaters
A new study finds that most teens and young people still like going to the movies, especially on opening weekends.
Good News for Media Businesses
Bloomberg published an article in their magazine headlined “The Case for Optimism in Hollywood” and online as, “Five Reasons to Be Optimistic About the Entertainment Business.” The article counters negative views on the future of various media businesses. Read more »
Viewing Trends Insights
August 2024 provided new insights into the drivers of viewing behaviors: content can be more important than platform choice and long-term trends can be impacted by content. Read more »