NYCU: Insights from the CIMM Summit
Last week we provided an initial report on the February 16 & 17 Summit of the Coalition for Innovative Media Measurement (CIMM). Here are more highlights from this important event.
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
NYCU: The ARF Universe Study of Device and Account Sharing (DASH)
A new ARF study is designed to provide better data on universe estimates regarding the use of digital devices.
NYCU: Improving Marketing Research Skills
As changes in marketing and research methods and technologies accelerate, keeping up to date is becoming increasingly urgent for researchers. The ARF and New York University (NYU) are providing a solution. Read more »
NYCU: The End of Passwords?
Passwords are inherently insecure. They can be stolen or obtained through guessing or even brute force. But mostly, people just use bad ones (and, worse, reuse them).
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NYCU: Six Takeaways on Today’s Economy
What is happening in the U.S. economy? A finance professor breaks down the data on inflation, the labor market and the future of cities. Read more »
NYCU: CTAM’s 2022 Priorities
The Cable Television Administration and Marketing Society (CTAM) has issued a list of their priorities for this year. The list includes — not surprisingly — customer retention and acquisition, but also “content theft.”
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NYCU: Better TV Measurement and New Currencies
CIMM (The Coalition for Innovative Media Measurement) held its 11th Converged TV Measurement and Data Summit on February 16 and 17, 2022. The Summit brought together marketers, media agencies, media companies and vendors to discuss solutions for converged TV measurement, including the emergence of multiple currencies.
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NYCU: Engaging Beyond Black History Month
BCW Global’s Sabrina Browne offers guidelines for embracing Black culture and history within your organization, and how to carry the effort beyond February.
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NYCU: Will Consumers Trade Data for Personalized Offers?
Merkle’s Q1 2022 Customer Engagement Report, released this week, indicates that most consumers are quite willing to share their data in return for relevant offers.
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NYCU: Perspectives on the Future of Advertising
When two industry heavyweights meet and talk about the future of the advertising industry, it’s worth it to stop and listen. Marla Kaplowitz, President and CEO of the 4A’s for the past five years, probed industry issues earlier this month with Philippe Krakowsky, a 20-year veteran of IPG who recently completed his first year as CEO.
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