News You Can Use

NYCU: Advertising in a Downturn & COVID-19

• Posted: May 28, 2020

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NYCU: More Viewing – Less Attention

• Posted: May 28, 2020

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NYCU: Return to “Normality”?

• Posted: May 28, 2020

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NYCU: Should Advertisers Avoid Bad News?

• Posted: May 28, 2020

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NYCU: TV Ad Revenue in April

• Posted: May 28, 2020

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NYCU: Why Do Great Creative Ideas Get Killed?

• Posted: May 21, 2020

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NYCU: Empathy is the New Brand Mandate

• Posted: May 21, 2020

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NYCU: Creative & Context During COVID-19

• Posted: May 21, 2020

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NYCU: Less Advertising – More Promos

• Posted: May 21, 2020

Editor’s Note: The pandemic and its impact on the economy has turned the TV industry upside down and created a unique situation: more TV viewing concomitant with less demand for advertising.  

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NYCU: In Brief: Unemployment, NASCAR

• Posted: May 21, 2020

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