Marketing Research with Synthetic Data
Synthetic research is starting to revolutionize how marketers and advertisers generate insights. It’s faster and cost-effective. But is it better?
News You Can Use
A weekly round-up of the industry’s top stories and research curated by the ARF.
AI: A New Cause for Privacy Concerns
An analysis of social and mainstream media indicates that many Americans see AI as yet another source of privacy and data protection concerns.
Which Jobs are Using AI Today?
Research shows that AI-use among various occupations varies widely.
Same Question – Different Meanings
Many survey questions have a different meaning for various respondent groups within the same country, and that can lead to erroneous interpretations of the responses.
Music Preferences and Marketing
Music can play a decisive role in ad success. Researchers have explored music preferences to help marketers choose the right song when targeting consumers of a specific age group.
One More Super Bowl Ad Rankings Report
During the last couple of weeks, we have again been exposed to many reports on Super Bowl ad rankings, polls and so on. Analyzing several past year’s reports and this year’s, our News You Can Use editor found that such analyses differ widely in terms of results and methodology.
Can Brands be Built with Low Attention?
Researchers suggest that advertising in high attention environments is not the only way to build brands.
Should AI Agents Become Marketers’ Primary Target?
As AI is increasingly impacting marketing and advertising, some experts suggest that advertisers should no longer be primarily targeting consumers, but influencing AI agents.
Marketing to Today’s Families
Parenthood and families are changing as people in many countries are delaying parenthood and having fewer children. The implications for marketers are complex.
Drivers of Media Trends
In addition to new predictions, we have seen new data that suggest how media and viewer behaviors will evolve in 2025.