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At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends. ACCESS EVENT CONTENT Featured Speakers Helen KatzEVP, Research Publicis Media View Bio…

On January 24, ARF Chief Research Officer Paul Donato led a discussion on what major CPG brands did during the lockdown and how their actions impacted sales and share of market into 2021. We discussed new insight from the first of an annual analysis on how long it may take for brands to recover if they go dark and explored what was learned from the actions brands took during the COVID-19 recession. ACCESS EVENT CONTENT Featured Speaker Paul DonatoChief Research…