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Save the date for this upcoming OTT Conference. We will add more information to this page – including speakers – soon. REGISTER NOW REGISTER NOW ACCESS 2022 EVENT CONTENT Directions to Warner Bros. Discovery Studio Lot and OTT event SPONSORS HOST

Join us for the second annual Creative Effectiveness event featuring presentations and content, closing with the ARF David Ogilvy Awards dinner and reception. Getting your creative right sets you up for media and measurement optimization. We are in a period of innovation in advertising creative and finding ways to measure it: from using AI as a stimulus for creative to extracting behavioral data and using that to try an inspire creative. At ARF’s Creative Effectiveness event, visionaries and experts will…