Hear directly from students and faculty as they describe their experience with the NYU/ARF Certificate in Marketing Optimization & Insights Program, and why it needs to be something all marketers incorporate into their learning and development.
See what students and faculty think about their experience with the program.
Student Testimonials
Mandy Jelinek
Best Buy
“I told my leadership I wish everyone in marketing could take this course.”
Brett Richardson
Chobani
“This program has given me new ideas as well as skills that I’m able to apply directly to my job at Chobani.”
Kate Braschayko
Optum
“These courses have shown the opportunity for us to further accelerate this important and valuable work by our team. By investing more, we can enable the team to deliver these important insights faster.”
Sanjiv Verma
Juniper Networks
“The insights that have been uncovered from interacting with faculty has been invaluable. They offer perspectives you can’t extract from a whitepaper or written materials.”
Faculty Testimonials
Helen Katz
VP, Publicis Media
“This program is designed to really have a focus on research, analytics and measurement, and how that is involved in all aspects of marketing and advertising. Whether it’s creative, media or even account management teams – just having that understanding of the research is invaluable.”
Mark Truss
CRO, Wunderman Thompson
“This program is designed by practitioners to demonstrate the current cutting-edge of what’s happening, the techniques that are going on and how people are using those to solve marketing issues.”
Andy Smith
SVP, Flower Foods
“This is a rare opportunity to learn from seasoned professionals on the different ways of conducting research and really making insights relevant for developing better advertising.”
Joe Panzarella
NYU SPS Professor
“These courses are a necessity. You can’t put your marketing on cruise control to expect to be successful”
