FORECASTING POST-PANDEMIC BUSINESS RECOVERY

Early in the COVID-19 pandemic, ARF members submitted a trove of forecasts and research into the ways that the pandemic was affecting businesses and the related marketing and analytics professions. These submissions, gathered in the COVID Corner, can still be viewed here.

Now, with the introduction of vaccines and the coronavirus’s wider diffusion, forecasting attention is turning to scenarios for the pandemic’s end, and the timing and extent of recovery. Members are invited to submit their work to this version 2.0 of the ARF’s COVID Corner.