How to Submit a Paper to the JAR

 

SUBMIT A MANUSCRIPT

ARF members are welcome to submit their work to the JAR.  Journal authors—and the audience they write for—represent all aspects of the advertising community, including academics and experts who work in the fields of advertising, marketing and marketing research.

The goals of any published piece should be both theoretical and practical in nature: to advance the body of scholarship, while offering hands-on practical takeaways for advertising and marketing managers. For guidance on types of articles, length, methodology and data requirements, please consult the JAR website’s “Submit a Manuscript”.

CALLS FOR PAPERS:

• Prosocial Advertising Messages
• Insights for Advertisers on Immersive Technologies: The Future of Advertising Using VR, AR and the Metaverse

Calls for Papers address pertinent topics for which in-depth investigation benefits both the practitioner and academic communities. Each Call for Papers is managed by special section editors and seeks immediately actionable research findings. As a result there is preference for submissions that include empirical data (i.e., quantitative, qualitative, or mixed). Conceptual submissions are encouraged only if they contribute major advancements relevant to advertising practice. Given the JAR’s strong industry readership, please place particular emphasis on practitioner implications of the research findings.

BENEFITS OF PUBLISHING

Exposure

The JAR audience is broader than the typical academic marketing/advertising research journal. In addition to its academic readership at more than 5,000 universities in 127 countries, and its ARF-member audience, the Journal’s practitioner audience is broadened by subscribers to WARC.com, which include the world’s largest advertising and media agencies, research companies, and advertisers in more than 100 countries.

Many papers get press coverage over worldwide channels, with the opportunity for earned media over social-media networks.

Prestige

In addition to having the honor of publication in this distinguished journal, every feature article is a candidate for the ARF’s annual JAR Best Paper Awards. JAR articles authored by ARF members are among the winning papers. Winners are determined by votes from the Journal’s editorial board, which includes academics, advertisers, ad agency executives and marketing researchers.