JAR in the News
2020
Balancing context and creative for COVID-19 messaging
WARC, May 15, 2020
How consumer perception impacts cause marketing
WARC, May 8, 2020
Networks Underselling Context, Threatening Survival of the Upfront
MediaVillage, May 7, 2020
Study: Radio Listeners May Not Be Trying So Hard to Avoid Commercial Breaks
Inside Radio, May 5, 2020
No One Hears Commercials
Radioink.com, May 3, 2020
Radio ad avoidance may be lower than assumed
WARC, May 1, 2020
Why do creative ideas get rejected?
WARC, April 24, 2020
Brands aren’t science projects
Mediacom, April 22, 2020
Paid search ads should avoid one-size-fits-all strategy
WARC, April 17, 2020
What the Academics Say about Advertising in a Recession
Billboard Insider, April 3, 2020
Report: Branded apps have consumer appeal
IAB Smart Brief, March 23, 2020
“Real” models make an impact on Instagram
WARC, March 6, 2020
How speech delivery speed impacts audio ads
WARC, February 28, 2020
How brand passion can impact consumers
WARC, February 21, 2020
Cross-media effects differ by market
WARC, January 31, 2020
Cosmetics ads should avoid scientific jargon
WARC, January 24, 2020
Facebook ads must provide ‘social’ and ‘intrinsic’ value
WARC, January 17, 2020
Why USA Today’s Ad Meter will get the Super Bowl wrong — again
Marketing Dive, January 8,2020
2019
What drives electronic word of mouth on Facebook
WARC, December 20, 2019
Marketers must prove financial value of assets like brands
WARC, December 13, 2019
How consumers respond to ads in news content
WARC, December 6, 2019
Quality creative and share of voice boost QSR sales
WARC, November 22, 2019
How to measure ad response with young audiences
WARC, November 15, 2019
How Media Neutrality Affects Creativity
WARC, November 1, 2019
Pretesting Animatic TV Ads Can Be Effective
WARC, October 25, 2019
Why Amazon Is about to Upend the 70-billion TV Ad Market
emarketer.com, September 18, 2019
It Ain’t Easy Selling Green
Ecowatch, September 8, 2019
Tips for Effective Native Advertising
WARC, August 16, 2019
How to Segment e-Commerce Shoppers
WARC, August 9, 2019
How Faces Enhance the Impact of Print Ads
WARC, August 2, 2019
Going Green? Not So Easy for Mainstream Brands
Phys.org, August 1, 2019
The Impact of e-Cigarette Marketing on Social Media
WARC, July 26, 2019
The Advertising Potential of Wearable Tech
WARC, July 19, 2019
Adolescent Perceptions of Black-Oriented Movies
WARC, July 12, 2019
How DVR Is Changing the World of TV Advertising
Phys.org, July 11, 2019
How Six-Second TV Ads Capture Attention
WARC, June 28, 2019
How Age Shapes Response to CSR Ads
WARC, June 14, 2019
How Ads Protect Auto Brands’ Market Share
WARC, June 7, 2019
How Physiological Appeals Work for QSR Ads
WARC, May 24, 2019
How Brands Can Tackle the Fake News Threat
WARC, May 17, 2019
How the ‘Commercial-Zapping Effect’ Impacts TV Ads
WARC, May 3, 2019
Why Media Context Matters for Successful Ads
WARC, April 26, 2019
Soundless Video Ads Require a Rethink
WARC, April 29, 2019
Researchers Find That an Intense Guilt Trip in Advertising Turns Consumers Off to Brands
AdWeek, April 17, 2019
Digital Video Scores in the Short Run, TV in the Long Haul
WARC, April 5, 2019
Time to Rethink Neuromarketing; It’s No Longer Just Snake Oil
AdAge, April 3, 2019
Multicultural research has not kept pace with culture
WARC, 3/22/19
Surprising don’ts for cause-related marketing
Marketingdive, 3/18/19
A new ‘wearout’ standard for a new era of advertising
WARC, 3/15/19
How should the impact of advertising research be measured?
WARC, 3/8/19
Mobile ads need a “one second strategy”
WARC, 3/7/19
The neuromarketing debate: a harsh criticism and fervent defence
Marketing, 3/5/19
How biometrics can track attention to TV ads
WARC, 3/1/19
Outdoor ads could drive customer retention
WARC, 2/22/19
How many impressions lead to a conversion?
DMN, 2/18/19
Walled gardens, social media impede marketing-mix models
WARC, 2/15/19
How specificity boosts green advertising
WARC, 2/1/19
Event marketing may boost young brands
WARC, 1/25/19
How Bluetooth can unlock the mystery of outdoor reach
WARC, 1/18/19
Nineteen In ’19: New Year’s Resolutions For The Data-Driven Marketer
Forrester, 1/15/19
It Takes More Than Cartoons to Get Kids to Eat Healthy
Cynopsis Media, 1/14/19
How models impact print ad effectiveness
WARC, 1/11/19
The best digital marketing stats we’ve seen this week
Econsultancy, 1/4/19
How ‘Data Dualism’ Impacts Consumers
WARC, 1/4/19
2018
Brands should balance ‘warmth’ and ‘competence’
WARC, 12/21/18
New digital study measures what matters at scale
WARC, 12/7/18
Great creative gives advertisers an edge
WARC, 11/30/18
How ‘green guilt’ influences consumers
WARC, 11/16/18
Hispanic Radio Podcast: Tackling ‘No Hispanic’ Dictates
Radio + Television Business Review, 11/14/18
The best digital marketing stats we’ve seen this week
eConsultancy, 11/9/18
Ad Frequency: Familiarity Breeds Intent
Adotas, 11/9/18
How emotional and informational ads perform in print
WARC, 11/9/18
What’s the Frequency? Advertisers Deal with Conflicting Data
Ad Age, 11/7/18
Hispanic CMO Thought Leaders Report: Making Waves
Hispanic Market Overview, 11/5/18
How print and online flyers impact consumers
WARC, 11/2/18
Brands Shouldn’t Believe Everything They Read About Themselves Online
Harvard Business Review, 10/17/18
The Perception And Reality Of Multicultural TV Ad Bias
MediaPost, 10/12/18