The ARF David Ogilvy Awards is the premier awards program that honors research- and insights-driven advertising.
The awards pay tribute to the late David Ogilvy, ultimate “mad-man,” founder of the agency Ogilvy, and creator of some of the biggest fundamentals in advertising that are still being used today. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective advertising.
Call for Entries Now Open
In a world where it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong insights. A spark of inspiration also contributes to great advertising – powerful creative doesn’t originate from data alone. This is where the ARF David Ogilvy Awards shine—in highlighting the art and science of great creative.
Command industry attention, honor your team and join an illustrious group of past winners, including the J.M. Smucker Company, ESPN, TikTok, VMLY&R, GS&P, Google, Microsoft, and more.
All applicants are eligible to win a Gold, Silver or Bronze award in 20 categories, including both Industry and Spotlight categories.
The Grand Ogilvy Award will be bestowed to the most outstanding Gold Award-winning campaign.
Find more details on the entry process by visiting How to Enter.
The ARF David Ogilvy Awards honor the significant role research and analytics insights play in successful advertising campaigns. Winning an award allows you to:
- Join an illustrious group of prior recipients including Amtrak, ESPN, Zillow, PepsiCo, IHOP Restaurants, Ad Council, Nike and more.
- Strengthen your client relationship and share a collaborative effort to showcase their product, service or purpose at the highest level.
- Generate new business and draw industry attention: proof of your solid commitment to successful, data-driven work.
- Shine a spotlight on your talented teammates whose data and research efforts lead to creative success and encourage employee morale!
- Gain press and media coverage: plus continued exposure on the ARF and WARC channels.
Who Should Enter?
We accept U.S. and international entries from all areas of the industry that promote research and insights-based creative –and encourage entries from all areas of the industry that promote research and insights-based creative – research companies, agencies, marketers and media companies, consultants and more! Every entry should involve a specific advertising campaign. More details and further criteria can be found in the 2023 entry kit.
Save the Date
We are back live and in person once again in NYC. The Awards will be featured at the ARF Creative Effectiveness Event – a full day of content focused on creative effectiveness, closing with the Awards dinner and reception. The event will take place on October 4, 10am-8pm at Tribeca Rooftop. Learn more and register now.
Access Award-Winning Case Studies and More Resources
What does it take to win an ARF David Ogilvy award? Why is this awards program so crucial to the industry? How does data influence the creative spark of an impactful ad?
All entrants receive complimentary <access to past cases and campaigns to understand what makes a best in-class entry.
ARF Members can access learnings from all award-winning case studies here. Access is limited to ARF Members only. If you are interested in becoming an ARF Member to receive exclusive access to these case studies and more, contact email@example.com
Creative Research Terms Glossary
The ARF’s Creative Council has compiled The Creative Research Terms Glossary, a comprehensive resource containing 880 terms used by creatives in the industry.
This Council has also done extensive work on powerful advertising, including establishing recommendations on how to improve the relationship between researchers and creatives. Learn more about the ARF Creative Council and their important work here.
The ARF is creating a database to enable research on the relationship between brand and sales advertising. The project will include campaign information on over 120 Ogilvy Applicants.
Each entry will include brand and product category, age, share, consideration, pricing position, growth, sales cycle, campaign objective, primary target, media plan, competitive strategy, outcomes, research used and brand equity.