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IRI, a fast-growing global technology leader in innovative solutions and services for consumer, retail and media companies, has a suite of end-to-end media resources for advertisers to maximize their return on advertising spend, including:

• Pre-campaign solutions to help target and activate the right audiences including those that meet specific purchasing criteria such as around seasonal, holiday and lifestyle themes.
• In-campaign solutions to help advertisers understand how to make their ads more effective in-flight.
• Post-campaign solutions that deliver granular insights into how campaigns performed and how they can improve in the future.

 

AUDIENCExSCIENCE PRESENTATIONS

Day 1, Monday, September 20, 2021
2:10-2:25pm

Cross Channel Measurement in a Time of Data Collection Challenges
This session will share research on how brands can better understand the performance of their campaigns and how to translate results into improved optimizations for stronger and more relevant advertising and marketing programs.
Jennifer Pelino – Executive Vice President, Omnichannel, Media Center of Excellence, IRI

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Day 1, Monday, September 20, 2021
2:40-2:55pm

THE LAST WORD
Anchor commentators share their perspectives on what they heard and what it means. These sessions will be recorded, summarized and published.
Megan Margraff – VP, Data Strategy, Oracle Advertising
Jennifer Pelino – EVP Omni Channel Media, IRI
Radha Subramanyam, Ph.D. – Chief Research and Analytics Officer, CBS Corporation; President, CBS Vision

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Day 3, Wednesday, September 22, 2021
1:10-1:25pm (Cross-Platform: Measurement & Identity Track Discussion @ 1:30-1:45pm)

The Digital Divide: Inclusion of a Mobile Population (To Have & Have Not: Part 2)
During this session, David Kingsbury, part of IRI’s Media Center of Excellence, will discuss advances in coverage for open web and social platforms for improved targeting and measurement.
David Kingsbury – Consultant III, Media Center of Excellence, IRI