Shopper marketing change is rampant! The good news: disruption is creating opportunities – not just challenges – and the industry is responding with new approaches to increase market share and revenue.
At the 2019 ARF SHOPPERxSCIENCE event in Chicago, leading brands, including PepsiCo, The Hershey Company, and Walgreens, and other experts in the field such as Google, GroupM, IRI, MFour, MikMak, Nielsen, Social Chain, and 7Park Data shared how they are engaging consumers and building growth. Their presentations covered:
- Creating omnichannel and e-commerce success
- Managing a “traditional” brand, as DTC brands gain traction
- Strategies to build trust and gain attention
- Ways to maximize the shopper journey
- Analyzing trends to provide guidance for the future
- Techniques to measure in-store activation using geo-location
- How to assess and act on the intersection of media and retail with findings on video streaming and shopper behaviors, based on analysis of Amazon Prime