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Inside the JAR: Going “Dark,” Causality, Gender and Creativity (Event Summary)

Inside the JAR: Going “Dark,” Causality, Gender and Creativity (Event Summary)

  • JOURNAL OF ADVERTISING RESEARCH
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Summary

At this Insights Studio, a global panel showcased their work published in the Journal of Advertising Research on the impact of halting advertising, methods to improve causality–analysis of TV ad effectiveness, gender roles in ads, and the emotional advertising creativity process. Going “dark” during the pandemic, use of counter-stereotypes, and causality in marketing-mixed modeling were among issues addressed in the concluding Q&A.