Corporate Social Responsibility - What’s It Worth?

Summary

Leading brand CSR experts from Unilever and Bank of America shared best practices and case studies to showcase what helps or hinders CSR marketing success at the ARF’s March Salon Series. Topics included:

• Incorporating CSR into overall business objectives
• Choosing a cause that resonates with your target and aligns with brand voice
• Leveraging storytelling to create connections and impact
• Balancing long-term brand-building opportunities with the need for short-term growth
• Measuring the impact of CSR efforts within the larger marketing plan