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The Relevance and Power of Context in Today’s Media Environment (Event Summary)

The Relevance and Power of Context in Today’s Media Environment (Event Summary)

  • Contributing Author, Emily Idell, Young Pros
  • COGNITION COUNCIL EVENT
Member Only Access

Summary

The ARF Cognition Council presented an event focused on advertising within news content and context effects in programmatic buying. The first panel presented research on the effectiveness of advertising within news content on television and online, drawing from available qualitative, quantitative, and neuroscience evidence. The second panel delved into the potential opportunity for the context in which an ad is placed to be used in programmatic buying as the third-party cookie becomes less important. Editor’s Note: The full summary is available to members only.