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Values in Advertising or the Content Around It, Part I (Event Summary)

Values in Advertising or the Content Around It, Part I (Event Summary)

  • By Alex Poppen, Ipsos
  • COGNITION COUNCIL EVENT
Member Only Access

Summary

The ARF Cognition Council presented their work on altruistic advertising and brand safety, with fresh investigations from Twitter and members of the Council. This research highlighted characteristics of altruistic creative assets, public attitudes about brands’ embrace of social causes, and the impact of social values and controversial content on attention, engagement, and advertising outcomes.