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Summary
On April 16, the ARF hosted a best practices panel discussion about how to win ARF David Ogilvy Award. The panel hosted a mix of Category and Grand Jurors moderated by Lindsay Franke, Group President at Ipsos, alongside Alissa Coronna, EVP and Head of Data Intelligence at Leo Burnett, Rachael Ryan, Head of Global Research & Insights at TikTok and Nicole Whitlow, Head of Consumer Insights at KitchenAid. They discussed the critical elements to a winning campaign, specifically focusing on research methods, business impact, the brand story, and uncovering a true consumer insight.
