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ARF David Ogilvy Award Winners

Past Winners   |   About the ARF David Ogilvy Awards

Congratulations 2022 ARF David Ogilvy Award Winners!

These winning campaigns stood out among this year’s submissions, highlighting the power of research behind effective advertising. The ARF welcomed back winners at an in-person reception at the Edison Ballroom after a 2-year hiatus of virtual celebrations, preceded by the inaugural Creative Effectiveness event.

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THE LIL JIF PROJECT

Jif / The JM Smucker Company

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Food & Beverage

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Just an Amtrak Away

Amtrak

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Travel

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Best Brand Transformation

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Kick Pain in the Aspercreme

Aspercreme

Best Brand Transformation

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Health & Personal Care

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Could It Be HCM?

Bristol Myers Squibb

Pharmaceuticals

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Kevin & Friends: ‘Tis the Season for Cashbacking

Chase Freedom Unlimited

Financial Services & Insurance

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The Disney Bundle for Sports Fans – ESPN

ESPN – The Walt Disney Company

Sports, Media & Entertainment

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Prepare to Protect

FEMA, Ad Council

Multicultural

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Champion Your Skin

Gold Bond

Best Brand Transformation

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Health & Personal Care

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Redefining Value for Tool Optimists

Harbor Freight Tools

Retail & Restaurants

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Mayo Tackles Food Waste

Hellmann’s / Best Foods

Food & Beverage

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Real Results

Juniper Networks

Business-to-Business

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L’Eggo with Eggo

Kellogg’s

Data Innovation

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Food & Beverage

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Make to Stand Out

KitchenAid

Fashion, Beauty & Home

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Using Attention AI To Predict Real-World Outcome

Mars, Inc. and Realeyes

Data Innovation

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Hablemos de tú Descanso

Mattress Firm

Retail & Restaurants

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Multicultural

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McMoment – Royal

McDonald’s France

Best Consumer Experience

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What’s Grandma Hiding?

Merge Mansion (Metacore Games)

Best New or Emerging Brand

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Electronics, Tech & Telecommunications

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More than Transit

Metrolinx

Travel

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Q1 2022 Northwestern Mutual Influencer Campaign

Northwestern Mutual

Financial Services & Insurance

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The Turn

Optimum

Business-to-Business

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Electronics, Tech & Telecommunications

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It Starts With Yes

Optus

Electronics, Tech & Telecommunications

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Becoming an Investor

TD Bank

Financial Services & Insurance

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Business Banking Gets Personal

TD Business Banking

Business-to-Business

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Quitters

truth

Social Responsibility

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Government, Public Service & Non-Profit

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Depression Stick

truth

Social Responsibility

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Don’t Wait. Reach Out.

U.S. Department of Veterans Affairs

Government, Public Service & Non-Profit

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HusKerrs Navy Boot Camp – Call of Duty Rebirth Tournament

U.S. Navy

Sports, Media & Entertainment

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Nos Inspiras Tú

Unilever

Multicultural

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Be Unstoppable

UPS

Business-to-Business

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Together Somos Más

Walmart

Multicultural

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Retail & Restaurants

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Goodnight Allergies

Xyzal

Health & Personal Care

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Find Your Y

YMCA

Government, Public Service & Non-Profit

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Zeposia. Z the Light.

Zeposia/BMS

Best New or Emerging Brand

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Pharmaceuticals

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