KNOWLEDGE CENTER
Access vetted and unbiased information and exclusive industry insights — ARF archives, thought-leading publications and our team of Research Professionals.
PERSONALIZED ASSISTANCE
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Ask a Knowledge Expert
Get custom research assistance from our team of Research Professionals at the Knowledge Center.
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2022 Top Member Questions
The most popular topics and questions asked of the Knowledge Center last year.
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Councils
Member-led, ARF-facilitated peer groups formed around key topics, career goals and purposes.
Submit your work for consideration at ARF events and research initiatives.
BROWSE
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Knowledge at Hand
Quick, easy-to-read references on the industry’s most pressing topics.
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CMO Briefs
One-page summaries of ARF research, white papers and thought-leading perspectives.
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Journal of Advertising Research
Quarterly findings, methodologies and applications changing the science of our industry.
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News You Can Use
Highlights of must-read, recent industry news articles.
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Post-Event Resources
Videos, presentations and key takeaways from past ARF events.
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ARF Original Research
Published and upcoming original research projects from the ARF.
SEARCH
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PowerSearch ARF Archives
The industry’s most trusted source of information, case studies, research, and latest news/videos.
Get involved, ask questions, and learn more by contacting the Knowledge Center.